Manager, Local Media Strategic Planning

Major League Baseball•New York, NY

5h•$75,000 - $100,000

About The Position

MLB is seeking a highly skilled and motivated Manager, Local Media Strategic Planning to join our Strategic Planning team supporting the Local RSN business. In this role, you will lead a team responsible for executing and optimizing local media campaigns while partnering closely with the MLB Local Sponsorship team to deliver effective advertising solutions. You will collaborate with sales, MLB Club contacts, internal stakeholders, and agencies to manage media proposals, guide strategy, and ensure operational excellence. Your leadership, industry expertise, and analytical insight will directly contribute to the success and growth of MLB’s local media advertising business.

Requirements

Strong leadership, communication, and people-management skills
Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) and media planning/monitoring tools
Strong analytical skills with the ability to translate data into insights and strategic recommendations
Deep understanding of digital marketing platforms and media ecosystems
Solid knowledge of MLB local media best practices and sponsorship models
Highly organized with the ability to manage multiple priorities, deadlines, and stakeholders
Strong relationship-building skills with internal teams, media partners, and clients
4–6 years of experience in media sales, advertising, strategic planning, or a related field
Prior experience managing or mentoring junior team members
Undergraduate degree required
Proven collaborator with strong problem-solving and decision-making capabilities
Experience driving revenue growth through media strategy and optimization
Ability to balance strategic thinking with hands-on execution

Nice To Haves

Experience working in a professional sports and/or media environment

Responsibilities

Oversee day-to-day execution of local media campaigns to ensure accuracy, timeliness, and alignment with client objectives and revenue goals
Serve as a primary point of contact for internal stakeholders, including Sales Operations, Traffic, Strategic Planning, MLB Club contacts, and external partners
Provide strategic guidance on media proposals, campaign pacing, optimizations, and post-campaign analysis
Analyze media performance and revenue data to inform sales negotiations, pricing strategies, and long-term planning
Develop and implement strategies to grow local media revenue through targeted sales efforts, cross-platform monetization, and upselling opportunities
Ensure consistent processes, documentation, and best practices across the coordinator team; identify opportunities to improve workflows and operational efficiency
Mentor, train, and evaluate coordinators, providing feedback, coaching, and professional development support
Stay current on industry trends, emerging media platforms, and new tools, and translate insights into actionable recommendations for the team and leadership