Manager, Landing Page Optimization

Airwallex•San Francisco, CA

34d•Onsite

About The Position

We’re looking for a data-driven, analytical, and user-obsessed marketer to lead Landing Page Optimization (LPO) and conversion rate improvement across our U.S. and EMEA acquisition funnels. This is a hands-on building role, focused on designing and executing experiments that drive measurable improvements in sign-ups, free trials, and qualified pipeline across high-impact, competitive regions. As the Manager, Landing Page Optimisation (USA & EMEA), you’ll own the strategy, testing, and iteration of landing experiences that improve conversion efficiency, user experience, and CAC performance. You’ll work on the Global Performance Marketing team and partner closely with, Product Marketing, Web Engineering, Design, and Regional Marketing teams to ensure every visitor lands on a high-performing, locally relevant experience. This is a high-visibility, high-impact role for someone passionate about experimentation, data-driven storytelling, and user psychology — translating behavioral insights into scalable UX improvements that deliver tangible business outcomes. This role is based in San Francisco.

Requirements

5+ years of experience in Conversion Rate Optimization (CRO), Web Strategy, or Performance Marketing, ideally in B2B SaaS or fintech.
Proven success driving conversion improvements and reducing CAC through structured, data-led experimentation.
Strong understanding of A/B testing methodologies, UX principles, and performance analytics.
Experience working across multiple regions (U.S. and EMEA) — balancing global consistency with local nuance.
Excellent cross-functional collaboration and stakeholder management skills.
Bachelor’s degree in Marketing, Econometrics, Computer Science, Business Analytics, UX Design, or related field.

Nice To Haves

Experience scaling CRO programs across multi-language, multi-region environments.
Understanding of local compliance standards (e.g., GDPR, cookie consent, accessibility).
Familiarity with AI-driven personalization tools (Mutiny, Dynamic Yield, Adobe Sensei).
Deep appreciation of SEO and paid media synergy for landing page optimization.
Strong storytelling ability — able to translate data into creative and actionable insights.

Responsibilities

Own the LPO experimentation roadmap for USA and EMEA markets — aligning with acquisition, CAC, and ROI targets.
Define hypothesis-driven test plans (A/B, multivariate, personalization, and geo experiments) across paid channels, organic, and full-funnel journeys.
Partner with regional marketing teams to tailor pages for local audiences — adjusting tone, design hierarchy, and content relevance.
Collaborate with Product Marketing and Creative to align regional messaging, visuals, and offers with audience intent and funnel stage.
Develop frameworks that connect media intent (keyword/audience) with on-page experience, ensuring seamless ad-to-landing continuity and Quality Score improvement.
Use Contentful to design, build, and execute tests and localized variants efficiently.
Partner with Web Engineering and Design to launch new experiences with strong QA and iteration cadence.
Manage a CRO experimentation pipeline, documenting learnings, winning variants, and reusable templates.
Leverage heatmaps, session recordings, and behavioral tools (Hotjar, FullStory, Microsoft Clarity) to identify drop-offs and optimization opportunities.
Collaborate with Paid Media to test message consistency between ads and landing pages, driving lower CAC and higher down-funnel conversion.
Define and track key KPIs — conversion rate (CVR), bounce rate, funnel progression, form completion, MQL→SQL rates, and CAC efficiency.
Build dashboards in Looker, Tableau, or GA4 to visualize test performance and share insights across teams.
Analyze experiment data with statistical rigor, ensuring significance and scalability.
Partner with Analytics and RevOps to connect web performance with Salesforce (SFDC) and Marketo data for end-to-end visibility.
Monitor page speed, UX quality, and mobile responsiveness across both regions, improving experience consistency.
Collaborate with Performance Marketing, Product Marketing, and Design to turn campaign insights into optimized landing experiences.
Work with Regional Marketing (APAC, EMEA, US) to align on frameworks and share CRO best practices globally.
Partner internally and with Analytics to align test results with downstream business metrics (CAC, pipeline efficiency, ROI).
Serve as the internal advocate for experimentation — promoting data-driven UX decisions and continuous improvement.
Coordinate localization workflows with regional teams to ensure compliance (e.g., GDPR) and cultural accuracy in copy and layout.