MANAGER, JBL GLOBAL BRAND MANAGEMENT

Harman International • Los Angeles, CA

281d • $113,250 - $166,100 • Remote

About The Position

The Manager, JBL Brand Management is a key role responsible for driving the strategic development and consistent execution of JBL's brand purpose and identity on a global scale. This position requires a seasoned brand manager with a proven track record of success in building and managing global brands. The ideal candidate will possess a strong understanding of consumer behavior, marketing trends, and creative development, with the ability to lead complex projects and offer strategic guidance across a wide range of creative executions.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of progressive experience in brand management for a recognized global brand.
• Proven ability to develop and execute successful brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, marketing trends, and creative development.
• Excellent project management skills, with the ability to manage complex projects and meet deadlines.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Superior communication skills; a deep understanding of the business and consumer needs; capacity to analyze data and act on insights; and the ability to work up, down and across the company.
• Experience managing budgets and resources effectively.
• Demonstrated ability to solve problems and offer strategic guidance on creative executions.

Nice To Haves

• Powerful vision for how brands can become best in class, and the tenacity to pioneer cross-functional ways of working and break through organizational siloes to achieve superior outcomes.
• Demonstrated creativity and out-of-the box thinking - Constantly pushing new ideas to drive the brands forward.
• Proven ability to influence others; demonstrated ability to work in a geographically dispersed team and highly matrixed environment.
• Experience in consumer electronics or other durable goods industries.
• Passion for music and consumer audio technology.

Responsibilities

• Develop and implement comprehensive brand growth strategies that align with JBL's overall business objectives and drive brand growth.
• Be on the front line of JBL brand governance: developing, leading, and formalizing key brand approval and management processes.
• Champion the JBL brand internally and externally, fostering a strong brand culture within the organization.
• Collaborate on the development and execution of rigorous, ongoing training to ensure agency personnel and HARMAN employees deeply understand the JBL brand.
• Support the training and development of regional 'brand champions,' ensuring they have the skills to express the JBL brand in culturally relevant ways around the world.
• Collaborate with regional brand champions and marketing teams on key brand initiatives, providing clear direction and feedback to internal and external creative teams to ensure brand consistency and impactful messaging.
• Develop clear processes and timelines for brand team input and approvals of regional marketing initiatives, and manage on an ongoing basis.
• Provide guidance and expertise on a wide range of creative assets and marketing materials, upholding brand standards across all executions.
• Support the development of global advertising campaign assets, and ensure regional executions reflect the original consumer insight and JBL brand across various channels, including digital, social media, advertising, events, and partnerships.
• Oversee the global JBL YouTube channel, implementing a consistent approach to organizing assets and supporting development of a global content strategy.
• Oversee brand team's Viva Engage channel to share best practices and recognize excellent work from JBL marketers around the world.
• Manage project budgets and timelines, ensuring projects are delivered on time and within budget.
• Partner with global insights team on market research and competitive analysis to identify opportunities and inform brand strategy.
• Monitor brand performance and track key metrics to measure the effectiveness of brand initiatives.
• Collaborate cross-functionally with various teams, including product development, sales, and regional marketing, to ensure alignment on brand strategy and execution.
• Lead projects with significant risk and complexity, developing the strategy for project execution and mitigating potential challenges.

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location with in-person collaboration days as determined by department leadership.
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.).
• Extensive training opportunities through our own HARMAN University.
• Competitive wellness benefits.
• Tuition reimbursement.
• 'Be Brilliant' employee recognition and rewards program.
• An inclusive and diverse work environment that fosters and encourages professional and personal development.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Food and Beverage Retailers
• Education Level: Bachelor's degree