Manager, International Brand & Portfolio Strategy
About The Position
The Manager, International Brand & Portfolio Strategy and Performance plays a critical role in shaping and accelerating the performance of Hershey’s international brand portfolio. This role partners closely with International Marketing, Regional Brand teams, and Global Centers of Excellence to drive brand strategy, portfolio prioritization, performance management, consumer insights, and marketing excellence across international markets. The role focuses on elevating how Hershey’s brands perform globally—ensuring brand strategies are consumer-led, clearly defined, and translated into strong in-market execution. The Manager integrates consumer insights, brand and business performance analytics, and marketing best practices to unlock growth, strengthen brand health, and scale winning approaches across regions.
Requirements
- 5+ years experience in brand strategy, portfolio strategy, marketing strategy, or insights
- Strong analytical and performance management capabilities
- Experience working across international or multi-market environments
- Bachelor’s degree required
Nice To Haves
- MBA preferred
Responsibilities
- Shape and evolve international brand strategies and brand roles by market
- Support portfolio prioritization and long-range brand planning
- Ensure global brand strategies reflect international market needs
- Lead ongoing performance management for international brands
- Develop integrated dashboards linking brand health, business results, and marketing effectiveness
- Identify performance gaps and recommend actions to accelerate growth
- Leverage consumer and shopper insights to inform brand and portfolio decisions
- Synthesize insights across markets to identify scalable growth opportunities
- Champion consumer-centric decision making
- Advance marketing excellence and best practices across international markets
- Identify and scale winning brand and marketing approaches
- Strengthen connections between strategy, execution, and learning
- Act as a strategic connector across Global Brand, International Marketing, Insights, and Finance
- Influence through insight-driven storytelling and clear recommendations
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
