Manager, International Brand Marketing

Raising Cane's • Plano, TX

6h

About The Position

The International Brand Marketing Manager supports the global expansion of the Raising Cane’s Brand by deploying Brand strategy across international markets for both Company-owned and Franchise-owned Restaurants. This role conducts market analysis, supports the development and implementation of marketing plans and campaigns, and oversees the creation of marketing materials in partnership with the Director of Brand Marketing – UK, International Franchise Partners and other cross-functional teams. The position also leads onboarding and training for internal marketing roles supporting both Company and Franchise operations.

Requirements

• 5+ years of global or international marketing experience with a strong track record of partnering with internationally based teams
• Bachelor’s degree in Marketing or related field
• Experience developing clear, actionable campaign briefs to guide cross‑functional creative and marketing teams
• Strong cross-cultural communication skills to work effectively with diverse teams and markets
• Analytical and strategic thinking skills to assess market viability and performance
• Excellence project management ability with a proven track record of driving initiatives from concept to execution
• Demonstrated capability to build business cases, influence stakeholders, and secure buy-in for strategic initiatives
• Ability to work flexible or non-standard hours as needed to support international time zones and meeting schedules

Responsibilities

• Ensure consistent global brand positioning while adapting marketing materials for cultural relevance; collaborate with regional marketing teams and Franchisee Marketing to maintain alignment
• Conduct multi-market research to identify opportunities, analyze competitors, and assess international consumer trends to guide programs and campaigns
• Partner with international teams and Franchise Partners to develop and execute marketing plans, materials, and supporting tools that drive business performance
• Lead and support onboarding, training, and development for international marketing roles across Company and Franchise organizations
• Oversee and support the development of marketing materials and resources with Restaurant Support Office teams to support Company and Franchisee needs
• Monitor and support marketing activity, providing guidance and expertise to maintain brand standards and drive profitability
• Build and maintain strong working relationships with international teams and Franchise Partners through regular communication and collaboration

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 501-1,000 employees