Manager Internal Communications

Academy Sports + Outdoors•Katy, TX

1d•Onsite

About The Position

At Academy Sports + Outdoors, our vision is to be the best sports + outdoors retailer in the country. We are a passionate, purpose-driven team committed to each other and our customers. We have over 80 years of experience building a culture that puts people first, creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. We believe in the power of fun and offer a place where you can launch your own adventure, whether you're starting out or leveling up. You will lead the development of enterprise-wide internal communications that inform, engage, and inspire Team Members across Corporate, Stores, and Distribution Centers. You will translate complex business priorities into clear, compelling stories that connect Team Members to Academy’s purpose, strategy, and culture. Your work will ensure messages are timely, relevant, and aligned with our brand standards while resonating with diverse audiences. You will own Academy’s internal content pipeline, shaping messaging across channels including the enterprise intranet, leadership communications, and key announcements. You will oversee editorial standards, content governance, and publishing processes to ensure accuracy and consistency. Through thoughtful storytelling and smart channel strategy, you will elevate how information is shared across the organization.

Requirements

Bachelor’s degree in journalism, communications, English, public relations, marketing, advertising, or a related field (required)
5+ years of experience in internal communications, corporate communications, journalism, or content strategy (required)
Proven experience developing written communications for corporate or enterprise audiences (required)
Experience managing employees and leading through influence
Exceptional writing, editing, and proofreading skills
Strong project management skills with the ability to manage multiple deadlines
A team-first attitude; while your core duties are your priority, you're happy to step in wherever you're needed
Acceptable level of hearing and vision to perform job duties
Ability to adhere to company policies and professional standards

Nice To Haves

MBA or MS in Communications (preferred)
Experience managing and optimizing digital communication platforms such as intranets or CMS tools (preferred)
Prior corporate retail or agency experience (preferred)

Responsibilities

Lead the development of enterprise-wide internal communications that inform, engage, and inspire Team Members across Corporate, Stores, and Distribution Centers.
Translate complex business priorities into clear, compelling stories that connect Team Members to Academy’s purpose, strategy, and culture.
Ensure messages are timely, relevant, and aligned with our brand standards while resonating with diverse audiences.
Own Academy’s internal content pipeline, shaping messaging across channels including the enterprise intranet, leadership communications, and key announcements.
Oversee editorial standards, content governance, and publishing processes to ensure accuracy and consistency.
Elevate how information is shared across the organization through thoughtful storytelling and smart channel strategy.
Partner closely with leaders and teams across Corporate functions, Stores, and Distribution Centers to understand business needs and deliver impactful messaging.
Collaborate with senior leaders to advise on communication strategy, executive messaging, and change communications.
Work cross-functionally with Marketing, HR, IT, and other partners to align internal messaging with enterprise initiatives.
Influence stakeholders, guide content contributors, and ensure a cohesive voice across the organization.