Manager, Integrated Product Marketing| Retail Bank

Capital One•McLean, VA

29d

About The Position

Manager, Integrated Product Marketing| Retail Bank Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers that drive business results.

Requirements

Hands on strategic planning experience for multi-channel integrated marketing campaigns
Experience in marketing consumer products
Exceptional communication and presentation skills, with the ability to influence and persuade stakeholders at all levels, including senior leadership.
Demonstrated ability to translate complex data and customer insights into actionable marketing strategies.
Experience writing insightful creative briefs and leading the creative development process from concept to execution.
A collaborative spirit and experience managing multiple projects in a fast-paced, agile environment.
Bachelor's Degree or military experience
At least 5 years of experience in marketing, brand strategy, or advertising
At least 2 years of experience developing and executing integrated marketing campaigns

Nice To Haves

7+ years of marketing experience, with a focus on brand strategy or campaign development
Marketing experience in financial services or another heavily regulated industry

Responsibilities

Assess the Market: Drive a research agenda & analysis to understand customer needs, market trends, and competition
Product Positioning: Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
Lead Creative Strategy: You'll translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising.
Develop Messaging Strategy: You will craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
Drive the Learning Agenda: You'll champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
Marketing Campaign Calendar: Develop a roadmap that outlines all planned marketing activities across all segments & products.
Champion Campaign Integration: You will collaborate with cross-functional teams—including Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.