Manager, Integrated Planning (Roundel Go-To-Market)
About The Position
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here. Fueling the continued success of one of the world's most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Roundel is Target's entry into the media business, a sell-side business built on the principles of first-party (people-based) data, brand safe environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyone's best interest. At the very root of that, Roundel leverages our on-platform and off-platform solutions to drive business growth for our clients and redefine "value" in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating. Integrated Go-to-Market (iGTM) is the connective tissue between Roundel, Target, and brand partners-designed to deliver cohesive, scalable, and high-performing marketing strategies across Target's most important commercial, seasonal, and pyramid priorities. Within iGTM, the Go-to-Market Strategy Manager for Seasonal & Category Integrated Planning is a strategic role that leads sales strategy development for Target's most important retail moments. This role combines strategic thinking and creative execution to connect enterprise priorities with guest insights, driving growth for Roundel through impactful content and marketing initiatives.
Requirements
- 5+ years of experience in go-to-market strategy, sales, marketing, sales enablement or retail
- Strong cross-functional leadership, communication, and storytelling skills
- Proven ability to translate insights into actionable, integrated plans
- Experience managing complex programs across multiple stakeholders and business areas.
- Strategic thinker with a bias for execution and continuous improvement.
- Skilled in storytelling, sales enablement, and translating strategy into actionable client-facing solutions.
- Highly organized, with strong project management skills and the ability to balance multiple priorities.
- Comfortable navigating ambiguity and creating clarity in evolving business landscapes.
Responsibilities
- Partnership & Collaboration
- Day-to-day pyramid integrated marketing partner (E&B, F&B or Discretionary) in Partner Solutions Group and Enterprise
- Collaborate with internal teams to identify and integrate enterprise priorities into revenue-driving strategies
- Partner across immediate Go-To-Market team to ensure enterprise alignment and maximize growth
- Strategic Support & Content Creation
- Create cohesive, holistic partner-facing pitch materials and sales collateral for key enterprise moments
- Provide strategic sales thought partnership to Partner Solutions Group to drive growth through key moments
- Integrate uniquely Target opportunities into key moment sales materials
- Market Intelligence & Analysis
- Maintain deep understanding of retail media landscape, Roundel product suite and value proposition to inform storytelling
- Translate market insights into actionable sales strategies and messaging
- Analyze performance, identify insights, and optimize future seasonal strategies based on results
- Project Management & Process Development
- Lead and manage multiple concurrent projects with varying timelines and stakeholders.
- Coordinate with cross-functional teams to gather requirements and ensure alignment.
- Establish and maintain efficient workflows, routines, and operating practices to ensure consistent and high-quality collateral execution.
Benefits
- comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves
- 401(k)
- employee discount
- short term disability
- long term disability
- paid sick leave
- paid national holidays
- paid vacation
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
General Merchandise Retailers
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
