Manager, Integrated Media

Hilton•McLean, VA

2d•Hybrid

About The Position

This role is based at one of our corporate offices in McLean, VA or Dallas, TX Exceptional Hospitality Starts with You This is your chance to be part of an in-house Commercial Services team that propels Hilton's sales, revenue management, marketing, and analytics functions! As a Manager, Integrated Media, you will help shape how one of the world's most recognizable brands shows up across the digital media landscape. On the Americas Media team, reporting to the Senior Manager, you will work with agencies, media partners, and internal teams to manage paid media campaigns that have a direct impact on business results. You will focus on developing commercial priority media campaigns that require the company to take a customized approach to audience, channel mix, or communications. You'll focus on daily campaign planning and optimization, report and bring the "storytelling" to life, and influence creative strategy and learning agendas. If you love collaborating with different teams, digging into the data, exploring new partners or targeting capabilities, and finding the best messaging to resonate with your audience, we want to hear from you!

Requirements

Five (5) years of experience in paid media planning with an agency or large brand, with a focus on digital channels and driving consideration and conversion (mid and low funnel objectives)
Three (3) years of experience planning complex paid digital campaigns at different budget levels across social, OLV, and display.
Two (2) years of experience using consumer insights and behaviors in crafting media and creative briefs and guiding agency development
Experience with media analytics and translating media performance into “storytelling” narratives.
Hybrid schedule in Mclean, VA or Addison, TX (3 days/week in office)

Nice To Haves

Understanding of creative best practices within individual channels and platforms, and how to achieve specific objectives.
Experience navigating 1st party audience tools, media platform pixels, UTMs, ad serving needs.
Experience with measurement tools like Media Mix Modeling (MMM), Kantar, Vidmob, LiveRamp XMI and platform lift analysis
Vertical knowledge\: Travel, Finance, Retail, Auto or experience in a performance-led and matrixed organization

Responsibilities

Work with agency partners to brief, plan, deploy, and measure complex media campaigns that support business growth priorities (including new audience growth, consideration, and conversion objectives).
Analyze multiple data sources to understand program performance, identify trends, and report results to team members with clear visual storytelling.
Manage agency partners day-to-day to perform consistent campaign health checks and optimization, ensure creative excellence, provide updates to internal teams.
Identify creative needs and critically evaluate creative to ensure it meets platform best practices while balancing consumer behaviors, business objectives, and past performance.
Lead operations for media campaigns, including creative flighting and trafficking, budget management, and tracking, and establish streamlined ways of working with internal and external partners
Collaborate with Creative, Analytics, MarTech, Global Media, Owned Channels, and other teams on integrated briefing and planning.
Partner with agencies to ensure clear, objective-led plans are implemented.
Connect with Internal Marketing and Planning teams to educate on media best practices, channel strategy, and provide learnings to inform future campaign structures and learning agenda priorities.
Work with internal strategy and creative leads along with creative agencies to ensure that creative being developed meets campaign objectives, platform best practices, consumer mindset/behaviors, and brand standards.
Collaborate with your Senior Manager to explore trends and future innovation.
Media campaign strategy and planning (support Sr Manager or lead, depending on the campaign) across commercial priority campaigns, and leading execution across all commercial priority campaigns
Ongoing performance analysis and check-ins (weekly/monthly/quarterly) bridging agency-provided, platform, MMM, and Adobe data, and crafting executive summaries
Creative analysis and partnership with internal/agency resources to improve creative for commercial priority campaigns, and new ad type testing.
Work with the Sr Manager and rest of Media Strategy team to establish long-term learning agendas for innovation opportunities and performance improvements.
Evolve campaign measurement, including partner Conversion and Brand lift studies across campaigns and initiatives.

Benefits

Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
Financial security for your future – Our retirement plans make it easier to save for what's next

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