MANAGER INTEGRATED MARKETING

Sally Beauty Supply • Denton, TX

201d • Hybrid

About The Position

He/she/they will live at the forefront of using data to answer partners' business questions and develop relevant plans to drive growth based on partner priorities and launches. Close collaboration with merchandising and channel partners is critical to ensure that the proposed plans align with the merchandising and marketing priorities strategies set in place by BSG. Analytical rigor, understanding, optimization and taking action on meaningful marketing metrics for brand partners is critical to the position. This position is a hybrid role, reporting into the Denton office on Tuesdays and Weds of each week, working remotely the rest of the work week.

Requirements

• Bachelor's degree or an equivalent combination of education and experience required.
• Minimum of 3-5 years' experience in Integrated Marketing, Category Marketing, Brand Marketing, Merchandising or Brand Partnerships Program in a retail environment.
• Experience building annual marketing plans/programs and strong understanding of marketing.
• Proficient in Marketing and Communication Brief writing and Creative Brief writing.
• Outstanding verbal and written communication skills.
• Strong project management and planning skills.
• Natural problem solver, solutions oriented, bold and inspiring leadership qualities.
• Proven track record of strong partnerships with stakeholders.
• Understanding of marketing technology systems, project management systems and digital integrated marketing calendars a plus.
• Effective negotiation and problem solving skills required.
• Flexible and ability to multi-task - can work within ambiguous, fast moving environment.

Responsibilities

• Brand and lead brand partner relationships across BSG
• Lead the relationships across a portfolio of brand partners, acting as a creator of annual marketing plans based on brand priorities and launches.
• Serve as the main liaison between each brand partner and the internal BSG functions of merchandising, marketing (social, digital/paid, in-store, CRM and e-commerce).
• Onboard new brand partners and guide them through the initial set-up, gain relevant input to develop a co-op agreement.
• Gather brand assets and the uploading process; review of co-op agreement in collaboration with brand partners and the BSG merchandising team.
• Development and sharing of meaningful marketing metrics to be tracked through the cycle of the marketing plan.
• Create data-driven annual co-op marketing plans to help brand partners achieve their goals.
• Develop and sell-in marketing plans internally and with brand partners.
• Ensure co-op pricing/costs meet expectations of brand partners and internal teams.
• Integrate marketing plans into internal processes to ensure plans are seamlessly integrated into BSG marketing calendar.
• Serve as the approver of the co-op agreement and work closely with finance team to ensure proper allocation of co-op dollars.
• Prepare and lead quarterly brand partner meetings.
• Project Management/Brand Partner program growth.
• Collaborate cross-functionally with internal teams to ensure successful roll out of brand partner marketing plans in cadence with the marketing calendar and brand priorities.
• Identify, develop and implement new ways/ideas for growing brand partner plans to drive revenue, maintain/gain exclusivity.

Benefits

• Competitive salary
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Paid vacation and sick days
• Paid holidays
• Tuition reimbursement
• 401(k) with company match
• In-house salon with complementary services
• Varied selection of food options at corporate campus
• Merchandise discount at Sally Beauty and CosmoProf Professional onsite store

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Health and Personal Care Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees