Manager, Integrated Brand Marketing
About The Position
Develop and implement integrated marketing plans and campaigns that drive awareness of IHG Hotels & Resorts and an assigned portfolio of brands, ensuring alignment with overarching business goals, brand positioning, and regional strategies. Your day to day Develop and execute 360 integrated marketing plans across paid, owned, and earned channels (regionally and globally) Collaborate with cross-functional teams on integrated marketing plans, including Omni-Channel Marketing, Paid Media, Creative Services, PR, Social, Brand Strategy, and Analytics Manage cross-functional teams, agencies and vendors to ensure timely and effective campaign execution Track campaign performance, analyze data and metrics, and provide recommendations for campaign optimizations
Requirements
- Bachelor's Degree in Marketing, Communications or a relevant field of work or an equivalent combination of education and work-related experience.
- Five to seven years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position, including brand marketing or campaign management.
- Demonstrated marketing experience in organizing, planning, and executing small- to large-scale campaigns from conception through implementation
- Ability to work cross-functionally and translate business objectives and strategy into marketing campaigns
- Excellent organizational and communication skills with extreme attention to detail, accuracy and accountability
Responsibilities
- Develop and execute 360 integrated marketing plans across paid, owned, and earned channels (regionally and globally)
- Collaborate with cross-functional teams on integrated marketing plans, including Omni-Channel Marketing, Paid Media, Creative Services, PR, Social, Brand Strategy, and Analytics
- Manage cross-functional teams, agencies and vendors to ensure timely and effective campaign execution
- Track campaign performance, analyze data and metrics, and provide recommendations for campaign optimizations
Benefits
- paid time off
- medical/dental/vision insurance
- 401K
- bonus pay
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Accommodation
Number of Employees
5,001-10,000 employees
