Manager GTM Systems and Operations

ModSquad

1d • Remote

About The Position

We Could Use Someone Like You in Our Crew. We’re looking for a GTM Systems and Operations Manager to scale and optimize our go-to-market engine. You’re a proactive problem-solver with a strong grasp of systems, processes, and GTM operations. You have the ability to see around corners and design with the future in mind. More than that, you're a force multiplier: your work doesn’t just unblock teams—it amplifies their efficiency, elevates their execution, and accelerates revenue across the entire business. This role is ideal for someone who loves leveraging data, optimizing systems, and building processes that power growth and create impact.

Requirements

• 5+ years in Marketing Operations, Revenue Operations, or Growth Ops roles, with experience owning GTM systems and processes end-to-end
• Deep knowledge of marketing technology stacks (HubSpot, Salesforce, GA4, ZoomInfo, LinkedIn, Google Ads, attribution platforms)
• Hands-on experience with attribution reporting, funnel analytics, and campaign ROI tracking
• Familiarity with generative AI (e.g., Jasper.ai), SEO/GEO, and how to operationalize content workflows with AI tools
• Skilled in full-funnel strategy (acquisition, retention, expansion, reactivation) and Account-Based Sales & Marketing
• Strong understanding of the BowTie model, and recurring revenue architecture across the entire journey to acquire, retain and grow
• Proven ability to design and implement data models, system architecture, and reporting frameworks that scale
• Executive presence: able to partner with and challenge senior leadership (CRO/VP Marketing) with confidence and credibility
• Excellent communicator, collaborator, and problem solver in a fast-paced, remote-first environment
• High EQ and a sense of humor are required

Responsibilities

• Collaborate closely with our Technology team to help architect the GTM tech stack (Salesforce, HubSpot, ZoomInfo, GA4, attribution platforms, DSPs, AI-driven content tools, etc.) and ensure the tools are integrated with one another, and aligned to our go-to-market strategy
• Build and maintain robust attribution, funnel efficiency, and ABM reporting across GA4, HubSpot, Salesforce, and ZoomInfo to provide a clear view of pipeline, ROI, account engagement, TAL coverage, and penetration
• Lead data model design, and partner with our technology team on systems integration, and process optimization across the full funnel (acquisition, retention, expansion, reactivation)
• Operationalize ABM strategies—including account targeting, orchestration, and measurement—using tools like LinkedIn, ZoomInfo DSP, and HubSpot Journeys
• Partner with RevOps, Sales, and Marketing leadership to align GTM motions around the BowTie model and Winning by Design frameworks
• Spearhead the adoption of AI-driven GTM tools to contribute to the design and collaborative implementation of AI within our GTM TechStack across the entire Bowtie model, focusing on AI-powered intelligence, and personalization automation across all channels, leveraging AI for increased speed and scalability.
• Champion a test-and-learn culture, using data to challenge assumptions and improve effectiveness across demand gen, ABM, and lifecycle marketing

Benefits

• Be part of a global, remote-first culture that values flexibility and innovation
• Build and shape the GTM engine of a fast-growing leader in digital engagement
• Work at the intersection of data, marketing, and AI innovation
• Growth opportunities in a company investing heavily in data and analytics capabilities
• Competitive compensation and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees