As a member of the digital marketing team, the Growth Marketing & CRM Manager will oversee the strategy, execution, and optimization of our Customer Relationship Management (CRM) platform to enhance patient engagement, retention and service-line growth. This role is responsible for developing data-driven, automated campaigns that deliver timely, relevant, and personalized communications across email, SMS and other digital channels. The CRM Manager will leverage AI, predictive modeling and advanced audience segmentation to improve targeting and campaign effectiveness. Working closely with the Corporate Communications & Marketing department, digital team and other departments, this role ensures that patient communications are consistent, efficient and aligned with organizational goals. The CRM Manager will also lead reporting and analytics efforts, ensuring data accuracy, CRM platform health and actionable insights that support data-driven decision-making.