Manager, Growth & Demand Gen

Pirros•Los Angeles, CA

17d

About The Position

Pirros is seeking a Manager of Growth & Demand Generation to design, scale, and innovate our top-of-funnel engine. This role is equal parts performance marketer, growth experimenter, and community builder. You’ll manage proven demand gen channels with discipline while also testing bold ideas that could redefine how Pirros captures and scales demand. You’ll partner with our paid marketing agency to drive a measurable pipeline, but you’ll expand beyond ads—building community-led growth initiatives and activating influencers in the AEC industry to amplify top-of-funnel needs.

Requirements

5+ years in demand generation, growth marketing, or performance marketing at a high-growth B2B SaaS company.
Proven track record of driving measurable pipeline through both paid channels and demand capture strategies.
Skilled at managing agencies, but also eager to roll up your sleeves and run campaigns directly.
Experienced in building community-led growth initiatives and activating industry influencers to capture demand.
Analytical and creative—you balance data-driven rigor with the curiosity to test new approaches.
Entrepreneurial mindset: you’re excited to own growth end-to-end and build the playbook for what scales

Responsibilities

Performance Marketing & Demand Capture Manage and optimize paid acquisition channels (search, social, retargeting) with our agency to maximize ROI and lead quality.
Build full-funnel campaigns that connect awareness, engagement, and conversion—tying spend directly to pipeline and revenue.
Track and report on core metrics (CPL, CAC, conversion, pipeline contribution), ensuring clarity on what drives growth.
Community & Industry-Led Growth Capture demand by engaging directly with the AEC industry through associations, events, and partnerships.
Build community-led programs that create organic demand.
Partner with influencers, “BIMfluencers,” and thought leaders in the architecture and engineering space to expand Pirros’ reach and credibility.
Growth Innovation & Experimentation Treat demand gen as a growth lab —testing unconventional channels, motions, and creative campaigns to discover scalable plays beyond LinkedIn, Google Search and Meta.
Experiment with emerging platforms, co-marketing with partners, and new creative mechanisms, like video, to stand out in the market.
Balance fast experimentation with disciplined measurement—knowing when to cut, when to double down, and how to scale.
Collaboration & Alignment Partner with Sales to ensure lead quality, scoring, and handoffs are seamless.
Work closely with Marketing to align messaging and content with campaign strategy.
Contribute to positioning Pirros as the category-defining system of record for design content in AEC.