Manager, Growth Creative
About The Position
FabFitFun is looking for a strategic, hands-on Manager, Growth Creative to lead concepting, production, and optimization of performance creative across paid social, YouTube, and emerging channels. You’ll transform insights into thumb-stopping ideas, build and iterate modular assets at speed, and partner closely with Performance Marketing, Brand, Merchandising, and Analytics to drive efficient acquisition and revenue. Location: This role is based out of our Creative offices in West Hollywood, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday–Thursday).
Requirements
- 4–7 years in growth/performance creative for DTC or eCommerce (subscription a plus)
- A portfolio of data-driven ads that moved CPA/ROAS; comfort speaking to hypothesis → test → iteration
- Fluency in platform best practices (Meta/TikTok/YouTube), creative analytics, and funnel dynamics
- Strong briefing, scripting, and on-set experience (can direct creators/editors and give comprehensive feedback)
- Ability to turn insights into specific creative changes (hooks, frames, captions, overlays, offer articulation)
- Excellent project management, able to juggle multiple cuts, channels, and deadlines without sacrificing quality
- Collaborative, curious, and resourceful; thrives in fast tests and frequent iteration
- Proven experience with generative AI and LLM prompting a plus
Nice To Haves
- Hands-on editing (Premiere) and motion/graphics skills to accelerate iteration
- Experience scaling UGC programs and creator networks
- Familiarity with incrementality tests and creative-level attribution dashboards
- Experience localizing or personalizing creative by audience or lifecycle moment
Responsibilities
- Facilitate and execute growth-creative across Meta, TikTok, YouTube, display as well as briefs, concepts, production, QA, and delivery
- Translate CPA/ROAS and funnel insights into clear creative hypotheses and multivariate tests
- Build modular, rapid-iteration ads (UGC, hooks, CTAs, offers, value props) tailored to each channel and audience
- Develop creator briefs and execute UGC sourcing, direction, and edits to keep a steady pipeline of new ads
- Partner with Performance Marketing on test design, audience fit, and flighting; iterate weekly based on results
- Collaborate with Brand/Design to ensure assets are on-brand while optimized for performance
- Maintain a living library of top performers, learnings, and do-nexts; share crisp creative readouts with stakeholders
- Track competitive and platform trends; pilot new formats (Shop ads, Shorts, Spark, cuts for Stories/Reels) quickly
Benefits
- This is a full-time position with an expected base salary range of $90K-$105K and is eligible for a 10% annual bonus.
- The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
251-500 employees
