Manager - Gaming & E-Commerce

AMC Networks•New York, NY

2d•$80,000 - $90,000•Hybrid

About The Position

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business. We are currently seeking a Manager - Gaming & E-Commerce to join our Franchise & Strategic Partnerships team based in our New York, NY office.

Requirements

5+ years of progressive experience in games marketing and/or e-commerce or digital retail.
Expertise in major social media platforms (Facebook, Instagram, Twitter, TikTok Discord) and digital marketing tools (e.g., Google Analytics, Klaviyo).
Excellent writing skills, particularly tailored for digital audiences, and ability to engage with users on digital platforms.
Highly analytical and data-driven, with strong skills in engagement analysis and reporting.
Excellent communication, interpersonal, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Nice To Haves

Experience in the games, entertainment, and/or consumer products industry is a plus.

Responsibilities

Partnership management: Coordinate with third-party game publishers and e-commerce platforms to build a comprehensive customer communication plan in support of AMC’s portfolio of IP. This will include providing brand feedback on all materials & messaging to ensure consistency across AMC IPs.
Gaming Community Management: Provide strategic leadership and community building for AMC’s self-published games titles, including the management of all AMC Games social media handles and Discord servers.
Digital marketing: Partner with marketing team to drive e-commerce growth thru all digital marketing channels, including paid media (PPC), search engine optimization (SEO), social media, and email marketing.
Brand Management: Provide timely and detailed feedback on asset submissions from third party licensees, ensuring tonal and brand consistency across all licensed games and products. Provide third-party licensees with approved brand materials and guidance.
Cross-functional collaboration: Partner closely with marketing, PR, CRM, partner management, and third-party teams to ensure cohesive strategy and execution. Advocate for digital best practices and innovation throughout the organization.
User Experience Optimization: Partner with internal team to develop concise messaging across all consumer touchpoints, including DTC storefronts, third-party e-commerce platforms (eg, Amazon), and AMC apps and websites.
Analytics and reporting: Utilize web analytics tools (e.g., Google Analytics) to A/B test campaigns and design, track performance metrics, analyzing engagement, conversion, and clickthrough to generate actionable insights. Regularly report on campaign effectiveness to key stakeholders.