Manager, Field Marketing

InterContinental Hotels Group • Atlanta, GA

417d • $58,844 - $95,000 • Remote

About The Position

The Field Marketing Manager at IHG Hotels & Resorts serves as a strategic and tactical marketing partner for the managed and franchised hotel portfolio. This role is pivotal in creating and implementing customized annual marketing plans that drive revenue and align with the unique business objectives of each hotel. The manager acts as the primary liaison for on-property marketing teams, ensuring effective collaboration and execution of marketing strategies.

Requirements

• 7+ years of relevant experience in digital marketing, including campaign management, channel management, paid media, SEO, social media, and PR.
• Travel and/or hotel industry experience preferred.
• Superior oral and written communication skills, including presentation skills and public speaking ability.
• Excellent organizational and project management skills, with the ability to handle multiple projects in a fast-paced environment.

Nice To Haves

• Experience in hospitality marketing.
• Familiarity with data analytics and insights generation.

Responsibilities

• Serve as primary point of contact for on-property Directors of Sales & Marketing and Digital Marketing teams.
• Consult and design customized annual strategic and tactical marketing plans for each property.
• Develop hotel-level performance insights and lead regular meetings with on-property marketing teams to report on results.
• Manage hotel marketing budgets and analyze performance insights.
• Educate hotel leadership on marketing strategies and performance.

Benefits

• Paid time off
• Medical, dental, and vision insurance
• 401K
• Room discounts across properties
• Recharge days and volunteering days

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Accommodation
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees