The Field Marketing Manager (FMM) is responsible for establishing a strong local presence for Red Bull by aligning with global and national strategies and priorities. They develop robust networks with opinion leaders and key influencers both on social media and in offline settings. The FMM creates and executes marketing initiatives across the four main pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. They utilize opportunities in On Premise, Off Premise, and New Business environments while addressing local needs. FMMs embody our dedication to giving the global brand a local identity by crafting marketing plans based on consumer and product insights, and they guide their teams towards exceptional execution. The FMM works directly in the field to bring the brand to life in the local community.