Manager, Experiential Marketing

Hyundai Motor Company•Fountain Valley, CA

3d•Onsite

About The Position

At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today. WORK MODEL#LI-OnSiteWHAT YOU WILL DOCreate unforgettable brand experiences. Lead national events. Elevate Hyundai. Hyundai is looking for an innovative, relationship‑driven Manager, Experiential Marketing to help shape the future of our brand experience. In this highly visible role, you’ll support the Sr. Group Manager, Experiential Marketing and play a pivotal part in designing, developing, and executing immersive consumer experiences that bring Hyundai’s brand to life across the country. This position is ideal for a strategic, hands‑on marketer who thrives in fast‑paced environments, excels at customer hospitality, and loves being on the road—with extensive travel to major national events, auto shows, partnership activations, and premium VIP experiences.

Requirements

Must have a high school diploma.
6 years of experience with at least 5 years directly supporting Experiental Marketing efforts is required.
Ability to travel frequently and work non-traditional hours is rqeuired
Ability to work with internal cross-functional teams, vendors, and agency partners is required
Experience managing and negotiating contracts is required
Experience delivering premium, executive‑level hospitality at large‑scale events, with the ability to create seamless, high‑touch experiences for VIPs, partners, and internal leadership.

Nice To Haves

Agency experience a plus.
Automotive industry a plus
Ability to manage in a fast-paced, multi-cultural environment, with multiple projects and vendor partners.

Responsibilities

Strategic Planning & Execution
Develop and implement experiential marketing strategies aligned with Hyundai’s marketing objectives and goals.
Oversee planning and execution of experiential programs, sponsorships, and hospitality initiatives to maximize consumer engagement.
Approval of program objectives, thematic direction, overall look & feel, campaign tactics and creative executions.
Brand Awareness & Perception
Create immersive brand experiences that increase awareness, consideration, and positive perception of Hyundai.
Ensure all activations reflect Hyundai’s brand identity and deliver measurable impact.
Program Management
Manage end-to-end execution of auto shows, events, sponsorship activations, and hospitality programs, including budgeting, timelines, and vendor coordination.
Monitor and evaluate program performance, providing insights and recommendations for continuous improvement.
Cross-Functional Collaboration
Partner with internal teams (Social, CRM, Digital, PR, Sales, Dealer Development) and external agencies to ensure seamless integration of experiential initiatives.
Support dealer engagement through experiential programs that drive showroom traffic and sales opportunities.
Strategic Alliances Management
Supervise development and implementation of Hyundai alliances (including sponsorships, entertainment marketing, sports marketing and integrated media partner programs); research, review and evaluate opportunities for Hyundai to reach consumers through new, creative channels.
Budget Management
Oversee planning and responsible use of multi-million-dollar Experiential Marketing budget; must be able to maximize available resources and demonstrate ability to adapt to economic conditions.
Communication
Effectively communicate and interact with executive team, fellow employees, regional management, national dealer body, the consumer public and, occasionally, the media; ensure timely distribution of Executive Communications and Executive Recaps.
Partner Management
Manage multiple agencies and vendors; define roles & responsibilities, provide strategic direction.
This position requires ability to solve problems, make decisions, and operate independently.
Position evaluates direct reports.
Position approves travel and expenses for direct reports.

Benefits

Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs