Manager, Events

Rightway•New York, NY

4h•$100,000 - $125,000•Hybrid

About The Position

We are looking for a highly organized, goal-oriented, self-starter to join our Growth Marketing Team. This role is critical in driving against event initiatives that contribute to company pipeline, revenue, and brand visibility. The ideal candidate will possess a proven track record of managing and scaling events, optimizing performance, and working cross-functionally to deliver impactful outcomes.

Requirements

4+ years of proven experience in events or field marketing with a track record of successful event execution
Ability to manage multiple concurrent events within established timelines
A history of creativity when approaching events to help brands “stand out” from the noise
Exceptional prioritization, project management, and budget management skills
Strong written and communication skills
Roll up your sleeves, can-do attitude
Proficiency with Pardot or similar marketing automation software
Travel to / stay for events to support on site when needed

Nice To Haves

Experience with Salesforce
Familiarity with the employer benefits industry
Start-up experience

Responsibilities

Manage end-to-end event logistics including vendor relationships, budgets, contracts, staffing plans, and timelines
Execute event plans for our Annual Events Calendar, including tradeshows, conferences, field events, our annual hosted event, and other ancillary events
Support the project management for our event marketing processes including budget, timeline, and execution for event deliverables, including but not limited to contracts, invoices, booths, sponsorships, collateral, swag, internal communications, pre-event promotions, and post-event follow-up
Work closely with key internal stakeholders (sales, customer success, design studio, etc.) to align on deliverables, ensure timelines are met, and maximize integrated efforts and event execution
Build and maintain relationships with key third-party vendors and partners, managing programs and ensuring deliverables are on track
Build and execute integrated campaigns including email campaigns, paid ads, to drive engagement pre-event and post-event
Work with product marketing to ensure proper messaging/content is delivered including but not limited to, speaking opportunities, collateral, videos, PR/AR opportunities, etc.
Work with sales to coordinate proper pre-event outreach and post-event follow up
Establish measurable objectives and success criteria, including pre-and-post evaluations
Assist with data entry and campaign / list management from all events
Manage and reconcile event budget
Provide onsite or virtual support during events as needed