Manager, EV Consumer/Brand Marketing
About The Position
This candidate will be a key member of the Ford Model e team, working across vertical areas of the business to execute integrated marketing plans. Reporting to the Sr. Manager, Consumer Marketing UEV, this role is responsible for the tactical execution of brand management and consumer marketing strategies for upcoming Universal EV (UEV) launches. Responsibilities include executing against the UEV GTM plans, aligning internal teams and external agencies to help achieve corporate, Model e and vehicle line objectives. What you'll do... Brand Management and Consumer Marketing Execution · Develop go-to-market materials, messaging, and positioning tailored to diverse audiences to drive both consumer engagement and dealer support. · Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, and Integrated Services to ensure a seamless customer journey. · Support the vehicle line brand strategy by ensuring adherence across all regional and dealer-facing communications. · Monitor market trends and competitive activity to provide insights that help position Model e products optimally for consumers. · Manage multi-channel communication workflows, coordinating with experts across social, digital, web, email, and events. · Execute brand management and consumer marketing tactics for in-market automotive products, ensuring all activities align with overarching brand goals. Product Launches & Events · Support the launch of new or updated vehicles by executing messaging and value propositions that captivate customers and dealers. · Coordinate logistics and marketing for industry events and trade shows to enhance brand visibility. · Execute branded experiences tailored for customers and stakeholders, ensuring alignment with brand objectives. · Collaborate with agencies and partners to ensure high-quality delivery and impactful event experiences, managing planning, budgeting, vendor management and performance measurement Retail & Dealer Integration · Coordinate with the Education & Training team to deliver eLearning modules, video walk-arounds, and sales aids (FAQs, sales sheets). · Define the in-store experience by incorporating Model e into Dealer Signature 2.0 and managing physical/digital POS toolkits. · Support major dealer milestones, including Dealer meetings, in-dealer training, and events · Coordinate Field Leader prep meetings and manage EFC announcements and communications. Partnerships · Identify and leverage high-impact brand partnerships, meticulously developing and nurturing these relationships to expand our market reach and enhance brand perception. · Lead the charge in creating mutually beneficial collaborations that align with our brand positioning and strategic objectives, translating innovative ideas into tangible brand success.
Requirements
- Bachelor’s degree.
- 5+ years of experience in marketing and communications roles, specifically in Brand and/or Consumer Marketing.
Nice To Haves
- Proven experience in executing integrated marketing plans within the automotive industry.
- Strong project management skills with a focus on retail and dealer environments.
- Ability to navigate complex environments and coordinate across multiple internal skill teams (Marketing, Field Ops, C&I, Training, Sales).
- Knowledge of dealership operations, including allocation and sales strategy.
- Demonstrated business acumen and the ability to translate data into actionable marketing tactics.
- Exceptional communication and storytelling skills, with experience developing content for both consumers and dealer partners.
- Experience managing creative agencies and vendors.
- Strong knowledge of the automotive and commercial automotive industries.
Responsibilities
- Develop go-to-market materials, messaging, and positioning tailored to diverse audiences to drive both consumer engagement and dealer support.
- Collaborate weekly with Product Managers, Sales/Merchandising, Marketing Communications, and Integrated Services to ensure a seamless customer journey.
- Support the vehicle line brand strategy by ensuring adherence across all regional and dealer-facing communications.
- Monitor market trends and competitive activity to provide insights that help position Model e products optimally for consumers.
- Manage multi-channel communication workflows, coordinating with experts across social, digital, web, email, and events.
- Execute brand management and consumer marketing tactics for in-market automotive products, ensuring all activities align with overarching brand goals.
- Support the launch of new or updated vehicles by executing messaging and value propositions that captivate customers and dealers.
- Coordinate logistics and marketing for industry events and trade shows to enhance brand visibility.
- Execute branded experiences tailored for customers and stakeholders, ensuring alignment with brand objectives.
- Collaborate with agencies and partners to ensure high-quality delivery and impactful event experiences, managing planning, budgeting, vendor management and performance measurement
- Coordinate with the Education & Training team to deliver eLearning modules, video walk-arounds, and sales aids (FAQs, sales sheets).
- Define the in-store experience by incorporating Model e into Dealer Signature 2.0 and managing physical/digital POS toolkits.
- Support major dealer milestones, including Dealer meetings, in-dealer training, and events
- Coordinate Field Leader prep meetings and manage EFC announcements and communications.
- Identify and leverage high-impact brand partnerships, meticulously developing and nurturing these relationships to expand our market reach and enhance brand perception.
- Lead the charge in creating mutually beneficial collaborations that align with our brand positioning and strategic objectives, translating innovative ideas into tangible brand success.
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
