Manager, eMarketing

Williams-Sonoma•San Francisco, CA

About The Position

The Manager, eMarketing will lead the merchandising efforts for paid marketing across our Kitchen and Home brands, focusing on paid social, paid search, and remarketing campaigns. You’re excited about this opportunity because you will... Own merchandising for paid social and display ads. Drive development of digital calendar to coordinate paid digital ads, including vendor-funded campaigns. Write clear and effective briefs, outlining strategy and objectives. Partner with Creative team to ensure paid ads feature the most compelling and effective content. Oversee the stakeholder approval process: manage proofs, collect and consolidate feedback, resolve conflicts, and collaborate with the Creative team to ensure feedback is implemented. Work closely with Content team to create engaging CTV, YouTube, video retargeting, and paid social videos. Collaborate weekly with CRM and Analytics teams to analyze performance, explore new opportunities, and support the testing roadmap. Develop paid search sitelink and promo extension ads, including seasonal ads. Collaborate with CRM and Merchandising teams to develop vendor-funded ads across Meta, TikTok, YouTube, CTV, and display banners. Write promotional copy for display retargeting, sitelink, and promo extension ads. Manage display remarketing and retargeting programs, including house file banners, native ads, retargeting banners, display video, social display and rich media ads. Build paid social ads in Meta’s Creative Hub for Facebook and Instagram. Oversee special projects, such as DOOH, new mover campaigns, Affirm initiatives, House Beautiful campaigns, and more.

Requirements

8+ years of hands-on marketing experience, Retail/eCommerce industry preferred
Strong quantitative, analytical, and problem-solving skills
Ability to work effectively in a fast-paced and deadline-driven environment
An excellent presenter, communicator, and collaborator

Responsibilities

Own merchandising for paid social and display ads.
Drive development of digital calendar to coordinate paid digital ads, including vendor-funded campaigns.
Write clear and effective briefs, outlining strategy and objectives. Partner with Creative team to ensure paid ads feature the most compelling and effective content.
Oversee the stakeholder approval process: manage proofs, collect and consolidate feedback, resolve conflicts, and collaborate with the Creative team to ensure feedback is implemented.
Work closely with Content team to create engaging CTV, YouTube, video retargeting, and paid social videos.
Collaborate weekly with CRM and Analytics teams to analyze performance, explore new opportunities, and support the testing roadmap.
Develop paid search sitelink and promo extension ads, including seasonal ads.
Collaborate with CRM and Merchandising teams to develop vendor-funded ads across Meta, TikTok, YouTube, CTV, and display banners.
Write promotional copy for display retargeting, sitelink, and promo extension ads.
Manage display remarketing and retargeting programs, including house file banners, native ads, retargeting banners, display video, social display and rich media ads.
Build paid social ads in Meta’s Creative Hub for Facebook and Instagram.
Oversee special projects, such as DOOH, new mover campaigns, Affirm initiatives, House Beautiful campaigns, and more.

Benefits

A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels
A 401(k) plan and other investment opportunities
Paid vacations, holidays and other time-off programs
Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Location specific sample sales
A business casual work environment
San Francisco based bike share program
Time off to volunteer
Matching donations to qualifying nonprofit organizations
Company-sponsored community involvement
Various discounts on local businesses