Manager of eCommerce, Sales and Optimization
About The Position
A well-established, privately held company in the general merchandise and gift category is seeking an experienced and results-driven eCommerce Sales & Optimization Manager to lead the expansion of its direct-to-consumer digital business. The company operates a vertically integrated model and has a proven track record of success supplying major national retailers. The next phase of growth focuses on accelerating online sales across gift, hardware, technology, and seasonal categories. This is a high-impact, hands-on role for an entrepreneurial eCommerce leader with experience managing and scaling online brands generating $5M+ in annual revenue. Youll own strategy, execution, and optimization across digital channels, product presentation, performance marketing, and conversion.
Requirements
- 5+ years of experience growing and managing eCommerce businesses, ideally with $5M+ in annual online revenue.
- Proven success driving performance-based marketing and ROI optimization.
- Hands-on experience with Shopify, WooCommerce, Amazon, Faire, or similar platforms.
- Strong analytical skills with fluency in Google Analytics, Meta Ads Manager, and A/B testing tools.
- Creative mindset with an eye for merchandising and understanding consumer behavior in the gift category.
- Entrepreneurial, proactive, and results-oriented leader with a bias for action.
Responsibilities
- Oversee daily operations and performance of the eCommerce site.
- Optimize product listings, category pages, and overall UX to improve conversion rates.
- Conduct A/B testing on content, promotions, pricing, and product positioning.
- Ensure product assortment, copy, and visual merchandising align with current consumer trends.
- Plan, execute, and manage paid media campaigns across Google, Meta, TikTok, and other relevant platforms.
- Allocate and optimize advertising budgets based on ROI, CPA, AOV, and customer lifetime value.
- Monitor and improve performance metrics including ROAS, conversion rate, and engagement.
- Partner with product and creative teams to develop and execute new product launches and seasonal campaigns.
- Analyze data to identify trends, category performance, and high-potential SKUs.
- Support due diligence on potential acquisitions or partnerships to expand the companys online presence.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Miscellaneous Manufacturing
Education Level
No Education Listed
Number of Employees
251-500 employees
