Manager, Earned Community Engagement - MAC

Estee Lauder•New York, NY

31d•$85,000 - $139,600

About The Position

The Estée Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. Description BRAND BUILDING (Marketing Plan): Builds the 360âmarketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams. Profiles consumers, adapting global guidelines to local reality. Defines the Consumer Journey according to the profiled targets. Defines the advertising and distribution mix. Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics. PRODUCT MANAGEMENT (Product Portfolio Management): Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type). Manage and maintain discontinued products and returns with the objective of reducing returns. Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy. Forecasts GWP, testers and samples. Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies. Analyzes sales performance of key categories. Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert. Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets. Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management. Creates Account and PurchaseâOrder ledger and followâup. Supply management and responsible for giving information to relevant stakeholders. Manages returns and assortments. MARKETING STRATEGY (Strategy insights & solutions): Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness. Defines and presents regional marketing plans, ensuring their effective implementation. Shares ideas and challenges in cross brand meetings Campaigns support. Builds local product offerings if relevant in collaboration with Trade Marketing. Supports Consumer Marketing in building local launch plans. Responsible for campaigns (Event Management, timing of campaigns and tracking). Contributes to Visual Merchandising decisionâmaking (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams. BUDGETING: Manages Marketing budget, reviewing P&L on a monthly basis. Defines A&P budget and optimizes it. CUSTOMERS & CR Customers: Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys). Gathers feedback from customers with the Consumer Communication Executive Customer Relationship. Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities. Engages in CR activities across various touch points.

Requirements

Degree in Marketing or equivalent
+ 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena
Fluent English + Local Language
Strong strategic accountability in marketing
Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders
Excellent analytical and decision making skills
Personality: willingness to lead, test, learn and challenge the status quo.
Proactivity
Strong digital understanding, with interest in trends and new technology
Ability to lead a crossâfunctional team and interface with international markets
High "luxury touch"

Responsibilities

Builds the 360âmarketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams.
Profiles consumers, adapting global guidelines to local reality.
Defines the Consumer Journey according to the profiled targets.
Defines the advertising and distribution mix.
Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics.
Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type).
Manage and maintain discontinued products and returns with the objective of reducing returns.
Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy.
Forecasts GWP, testers and samples.
Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies.
Analyzes sales performance of key categories.
Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert.
Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets.
Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management.
Creates Account and PurchaseâOrder ledger and followâup.
Supply management and responsible for giving information to relevant stakeholders.
Manages returns and assortments.
Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness.
Defines and presents regional marketing plans, ensuring their effective implementation.
Shares ideas and challenges in cross brand meetings Campaigns support.
Builds local product offerings if relevant in collaboration with Trade Marketing.
Supports Consumer Marketing in building local launch plans.
Responsible for campaigns (Event Management, timing of campaigns and tracking).
Contributes to Visual Merchandising decisionâmaking (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams.
Manages Marketing budget, reviewing P&L on a monthly basis.
Defines A&P budget and optimizes it.
Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys).
Gathers feedback from customers with the Consumer Communication Executive Customer Relationship.
Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities.
Engages in CR activities across various touch points.