Manager, Digital Strategy

WebMD • Newark, NJ

51d • $80,000 - $87,000

About The Position

As a Manager, Digital Strategy, you will be an integral part of our team by leading strategy and campaign management for a top-tier group of clients exceeding $5m in annual revenue.

Requirements

• 4+ years of business experience with a strong track record of success in Digital Marketing, Analytics, Marketing Operations and/or Conversion Marketing.
• Bachelor's degree or equivalent experience in a related field.
• Excellent time management skills and the ability to meet deadlines.
• Experience with advanced analytics reporting and managing large data sets.
• Proficient in Google Ads, Meta Ads and Google Analytics with the ability to quickly learn new data driven platforms.
• Possesses technical knowledge of strategy, planning, and purchasing within the programmatic ecosystem, including SSPs, DSPs, ad exchanges, ad networks, and trading platforms.
• Strong interpersonal and communication skills.

Nice To Haves

• Agency leadership
• Consulting/Account leadership
• Data Science or Software Development
• CRM integration and reporting

Responsibilities

• Lead a team of Digital Marketers & Analysts across the Marketing Services organization to deliver client work and always-on campaigns.
• Analyze campaign metrics and provide tailored insights and recommendations to fine-tune campaign strategies and improve performance.
• Collaborate with cross-functional teams and account leaders across Omnichannel Services to ensure timely, thorough implementation of client digital strategies, while continuously refining approaches to deliver always-on, data-driven campaigns to maximize customer ROI.
• Partner with reporting & data specialists to design and maintain dynamic monthly reports for client review.
• Deliver regular client communications, including presenting monthly reports, weekly check-in meetings with performance updates, insights and strategic discussions.
• Participate in ad hoc presentations regarding campaign strategy, optimizations and high-level recommendations to ensure alignment with client goals.
• Establish and refine best practices and frameworks for Digital Marketing and Advertising that leverage WebMD Ignite's data and science to deliver immersive experiences that drive a behavioral change and can be assessed against ROI and KPI goals including patient acquisition and retention.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Telecommunications
• Number of Employees: 1,001-5,000 employees