Manager, Digital Strategy and Impact (Communications)

Namati•Washington, VA

4d•Hybrid

About The Position

The Manager of Digital Strategy and Impact will lead the next chapter of Namati and the Grassroots Justice Network’s online presence, ensuring that our digital channels – from social media and newsletters to virtual events and Substack to Google Ads – effectively advance organizational goals. This role combines strategic thinking, project management, content creation and optimization, and data-driven insight to strengthen audience engagement, increase visibility and reach, and demonstrate the impact of our work. The role requires you to be both a strategist and a hands-on practitioner. You’ll track what’s working, experiment with new platforms like Instagram or BlueSky, and push our digital strategy forward. Our current channels include Facebook, X, LinkedIn and Youtube. We are entering a pivotal period: we’re preparing to launch the Grassroots Justice Network Academy in 2026, advancing into the next phase of our global Carbon Justice campaign, and anticipating the publication of our CEO’s new book in 2027. But even between these headline moments, the work doesn’t slow: Namati, Network members and partners continue to produce important wins, resources, campaigns, and stories relevant to grassroots justice practitioners, funders and the media. While this role is based on the Strategic Engagement team and reports to the Acting Director, it will collaborate closely with teams across the organization, including the Grassroots Justice Network team, country programs, resource mobilization, and leadership, among others.

Requirements

8+ years of direct experience in digital communications, digital marketing, and/or digital strategy within a mission-driven, global environment.
Demonstrated success developing and implementing organization-wide digital strategies that drive measurable engagement and action.
Proficient in managing social media ecosystems, content pipelines, paid media campaigns, and audience growth strategies.
Strong background in data-driven decision making, including A/B testing, reporting dashboards, and translating complex metrics into strategic insights.
Experience with HubSpot or another CRM/marketing system to execute and track email newsletters and social media campaigns, manage inboxes, contacts and lists, and report on performance metrics.
Exceptional writing, editing, and digital storytelling skills tailored for global audiences.
Familiarity with accessibility standards, data privacy regulations, and ethical digital practices.

Nice To Haves

Bonus if you have experience with Slack, Asana, Tweetdeck, Meta Business Suite, Wordpress and/or Canva.
Prior experience in legal empowerment, human rights, environmental justice, or international development preferred but not required.
A globally fluent individual: You are comfortable - and have experience - working with people from a variety of backgrounds and cultures. Bonus if you also speak Spanish and/or French.

Responsibilities

Digital Strategy & Leadership (40%): Develop and execute a cohesive digital strategy aligned with organizational goals, brand positioning, and audience needs. Critically, this strategy will drive grassroots justice practitioners to join the Network and sign up for Academy courses. Lead long-term digital planning, including channel and audience growth, content strategy, and campaign integration, in partnership with the Strategic Engagement Officer. Develop recommendations for how regional Network groups should approach social media and newsletter communications, including criteria for operating their own channels, in their own languages, while maintaining alignment with the global GJN voice. Provide recommendations for improving internal processes and systems. Serve as the organization’s digital advisor, providing thought leadership on emerging trends, tools, and best practices. Train teams on digital best practices and platforms, as needed. Alert the Strategic Engagement team to digital risks or misinformation.
Social Media Management & Content Creation (25%): Strategically gather stories, photos, quotes, videos, updates, resources, and key moments from Namati teams and turn them into digital-ready content that is accurate, accessible, compelling, and optimized for user experience. Ensure posts align with brand voice, priorities, and timing (e.g., events, campaigns, breaking news) and monitor user engagement. Manage the social media calendar and internal approval processes. Finalize and schedule posts according to the content calendar, ensuring accuracy of all captions, hashtags, links, and tags. Provide strategy and manage paid ad campaigns – reviewing weekly dashboards, optimizing targeting and creative, adjusting spend, and preparing insights. Repost or amplify content from partners, monitor trending conversations or relevant hashtags, and engage with key influencers and partners.
Newsletters (20%): Proactively maintain the newsletter calendar and project manage each newsletter, across teams. Namati and the Network have several types of newsletters that are sent at different frequencies to targeted audiences. Ensure that all approval milestones are completed on time, including coordinating with external translators. When needed, draft clear, engaging copy – subject lines, intros, features, CTAs – that reflects the brand voice and meets audience needs. Build and format newsletters in HubSpot, ensuring clean layout, accessibility, and mobile optimization. Segment audiences and tailor content or messaging to improve relevance and engagement; test key elements (subject lines, visuals, CTAs) and track performance metrics like open rates, click-through rates, and conversions. Continuously optimize based on analytics, user feedback, and best practices to strengthen engagement and impact. Provide strategic guidance on shaping and growing Namati’s CEO’s Substack, including content direction, audience engagement, and partnerships.
Virtual events (10%): Plan and coordinate global virtual events on Zoom from concept to execution. Develop and direct event content, including agendas, run-of-show, scripts, and presenter flow. Lead pre-event planning sessions with speakers, facilitators, and technical staff. Manage all Zoom technical settings, including breakout rooms, interpretation channels, recordings, and live-streaming. Oversee event production in real time, ensuring smooth transitions, timing, and audience engagement. Troubleshoot technical issues quickly and support participants across time zones. Gather post-event feedback, analyze metrics, and recommend improvements for future events.
Google Ads (5%): Write clear, compelling ad copy that aligns with strategic objectives, includes strong calls to action, and fits Google’s character limits. Build and optimize campaigns and ad groups with structured messaging (headlines, descriptions, sitelinks, extensions). Monitor daily performance metrics—CTR, CPC, quality score, conversions—and adjust bids, budgets, and keywords accordingly. Ensure landing pages match the ad’s promise and user intent, improving quality score and reducing cost per click. Produce regular performance reports with insights and recommended optimizations to improve reach, efficiency, and ROI.