Manager, Digital Messaging & Campaign Execution

Blend360

6d•Hybrid

About The Position

We’re seeking a Manager, Digital Messaging & Campaign Execution individual to support a Fortune 500 financial services client to design, develop, and execute digital customer communications across email, web, and mobile platforms. This role combines marketing strategy with front-end development expertise to deliver flawless, on-brand campaigns that drive customer engagement, digital adoption, and sales growth. You’ll collaborate closely with cross-functional partners, bringing a strong eye for detail and a passion for delivering superior digital experiences.

Requirements

Bachelor's degree.
Proven experience as a Front-End Developer, Digital Marketing Manager, or similar role.
Proficiency in HTML, CSS, and JavaScript; familiarity with frameworks such as React, Angular, or Vue.js is an asset.
Hands-on experience developing and coding responsive emails and digital assets.
Proficiency with design platforms (Adobe Creative Cloud, Figma, Sketch) and coding tools (Notepad++, Dreamweaver, or similar).
Experience with enterprise-level campaign management tools (e.g., Salesforce Marketing Cloud, Adobe Campaign, Responsys, or Adobe Journey Optimizer).
Knowledge of QA tools such as Litmus or Movable Ink.
Content management system knowledge (Contentful, etc.)
Excellent problem-solving, communication, and collaboration skills.
Ability to manage multiple priorities in a fast-paced environment with exceptional attention to detail.
Degree in Marketing, Design, Computer Science, or related field (or equivalent experience).
Trilingual English/French/Spanish needed (conversational and written)

Responsibilities

Lead the execution of digital campaigns across authenticated channels (web, mobile, in-app) and email marketing platforms.
Partner with marketing leads to design and publish customer-facing communications that support engagement, adoption, and conversion goals.
Build and maintain creative assets using modern design tools (Adobe Creative Cloud, Figma, Sketch) and front-end technologies (HTML, CSS, JavaScript).
Configure and execute personalized, dynamic campaign content at scale.
Conduct QA testing to ensure flawless campaign delivery across devices, browsers, and clients.
Troubleshoot and optimize campaign code, providing technical feedback to partners and vendors.
Support continuous improvement by analyzing results, testing variations, and implementing best practices.
Ensure campaigns adhere to regulatory and compliance requirements (e.g., anti-spam and privacy standards).
Stay current with digital marketing trends, design standards, and technology advancements.