Manager, Digital Merchandising

UA IS AN EQUAL OPPORTUNITY EMPLOYER•Fort Lauderdale, FL

22d•Hybrid

About The Position

Join us as our next Digital Merchandising Manager and play a pivotal role in shaping how customers experience our brand online. In this dynamic role, you’ll transform business goals into bold site strategies that not only drive engagement, conversion, and revenue but also inspire shoppers at every click. From category management and product placement to site readiness for launches, campaigns, and collections, you’ll bring together creativity and analytics to deliver a seamless shopping journey. If you’re excited to blend storytelling with strategy and thrive on making an impact, this is your chance to own a stage where innovation meets commerce.

Requirements

5+ years of experience in eCommerce or digital merchandising (preferably in apparel retail).
Strong analytical skills with experience using web analytics tools (e.g., Google Analytics, Adobe Analytics).
Proficiency with eCommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, etc.).
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Creative eye for fashion trends, product presentation, and customer experience.
Excellent communication and collaboration skills across cross-functional teams
BS/BA Degree – Merchandising, Marketing, Business, or related field

Nice To Haves

Buying experience (1-2 years) is considered a strong plus.
Experience with AI-powered digital merchandising platforms (e.g., Bloomreach, Algolia, Fast Simon) are a plus

Responsibilities

Manage category pages (Women’s, Men’s, Footwear), including product listings, categorization, and imagery to ensure accuracy and alignment with brand standards.
Optimize product placement, sort order, pinnings, and face-out strategy to highlight key trends and maximize conversion.
Curate seasonal edits, collections, and campaign landing pages to support storytelling and brand identity.
Review site analytics for assigned categories (CTR, CVR, bounce rates, sell-through) and proactively adjust merchandising strategies.
Read and react daily to performance metrics, inventory levels, and customer behavior to drive engagement and sales.
Conduct regular site audits to ensure accuracy, consistency, and readiness across digital platforms.
Prepare site for key product drops, collections, and campaigns, ensuring timely and flawless execution.
Partner with marketing, creative, and eCommerce teams to plan and activate digital campaigns across homepage, category pages, and promotional hubs.
Execute cross-sell and up-sell strategies within PDPs and PLPs to drive basket size and product discovery.
Collaborate with the eCommerce team on taxonomy, linking, and navigation improvements to enhance the customer journey.
Leverage data and personalization tools to deliver tailored product recommendations.
Partner with content, SEO, marketing, buying, planning, and product teams to ensure integrated strategies and accurate product go-live.
Work closely with creative and operations teams to deliver cohesive campaigns and seamless site execution.
Benchmark competitor merchandising tactics to identify opportunities and inform strategy.
Stay current with apparel retail and digital merchandising trends to continuously evolve best practices.

Benefits

UA BRANDS offers a full range of benefits, allowing you the opportunity to customize a benefits package that addresses both your health and financial needs.
Medical and Pharmacy Coverage
Dental and Vision Coverage
Life/AD&D Insurance
Employee Assistance Program – self-care and support for life’s everyday challenges
Extensive 401(k) plan with company matching - Save for your future
Paid Family Leave
Short & Long Term Disability – Company Paid
Accident, Hospital Care and Critical Illness Insurance – Protect your Income
Auto Insurance
Legal Insurance and ID Theft Protection
Nationwide Pet Insurance
Holiday Pay
Paid Time Off – Life Balance
Volunteer Time Off – Make an Impact
Employee Discount Program
Referral Program - Get paid to work with Friends
Free Parking at the Downtown Corporate Office
Regular Social Activities and Events – Mandatory Fun