Manager, Digital Marketing

Crate & Barrel • Northbrook, IL

123d • $68,000 - $90,000

About The Position

We inspire purpose-filled living that brings joy to the modern home. With a team of more than 8,000 associates spanning 130 store and distribution locations across the U.S. and Canada, we achieve together, drive results and innovate to inspire. Drawn together by a shared passion for our customers and a spirit of fun, we deliver high-quality home furnishings that are expertly designed, responsibly sourced and bring beauty and function to people's homes. From the day we opened our first store in Chicago in 1962 to the digital innovations that engage millions of customers today, our iconic brand is over 60 years in the making—and our story is still unfolding. We're here for it. We think you should be too. We're looking for a driven professional with an inclusive mindset to join our team as a Manager, Digital Marketing.

Requirements

• Ability to serve as Digital Media expert including Search, Social, Video, Affiliate, and Display both in-house and with agency partners.
• Attention to detail and the ability to manage multiple projects at once.
• Eager to learn with a growth mindset.
• Strong analytical skills with a proven record of finding insights by analyzing data.
• Strong project management skills.
• Understand customer needs and trends for our core consumer.
• Previous channel execution and management preferred.

Nice To Haves

• 5 years experience in Digital Marketing, Digital Media or Paid Social, e-commerce, Analytics, or a related field.
• Retail Digital Marketing experience highly preferred.
• Bachelor's degree in marketing or analytics or equivalent work experience.
• Experience partnering with vendors or 3rd parties in the following areas: ensuring that deadlines are met, that plans are accurate and budget/goals are achieved.
• Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes preferred.
• Familiarity with Google Ad Tech Stack a strong plus.
• Media Mix Modeling Experience preferred.
• Advanced proficiency in Excel required.

Responsibilities

• Facilitate direction and guidance for digital channel execution to agencies, covering paid search, programmatic display, online video, CTV, affiliate, and paid social.
• Lead implementation of channel-level strategy.
• Manage program budgets, pacing along with reporting and analysis.
• Oversee key vendor and agency relationships, ensuring effective collaboration and execution.
• Enhance digital media programs by using state-of-the-art tools and automation whenever possible.
• Drive topline sales through increased marketing contributions to e-commerce, retail, and overall performance via obsessive data-driven optimizations.
• Serve as an expert on digital media within the company and create awareness of its opportunities and challenges.
• Implement and improve account management processes such as creative development, audience-specific strategies, and overall optimization.
• Work cross-functionally across paid and organic media and brand teams to manage strategy across audiences, geo, promotions, etc.
• Conduct deep-dive analyses and reporting to inform strategy, optimization, and other key decision-making.
• Partner with marketing analytics and customer analytics teams to refine tactics and improve campaign performance.
• Leverage Media Mix Modeling to optimize media mix and allocation for maximum ROI.
• Work toward automation of repetitive daily/weekly/monthly tasks.
• Collaborate with Creative on ad development and testing.
• Partner with Media agency to improve overall brand visibility and drive maximum efficiency.
• Continuously develop ways to improve the program using state-of-the-art tools and automation whenever possible.
• Participate in projects that increase the department's technical capabilities, improve data structures and data integrity, and promote new strategic efforts.

Benefits

• Minimum Starting Rate: $68,000.00 Annually
• Up to: $90,000.00 Annually
• Pay ranges will be adjusted upward as needed to comply with applicable state and local law.
• In addition to your salary, based on your role, associates may be eligible for other compensation including bonuses, sales incentives, and long term incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree