Manager, Digital Marketing

Assa Abloy-posted about 1 month ago
Full-time • Mid Level
Carrollton, TX
5,001-10,000 employees
Administrative and Support Services
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The Digital Marketing Manager plays a key role in advancing 4Front's digital strategy, strengthening its online presence, and ensuring digital platforms deliver a seamless and engaging experience for customers, distributors, and partners. This position is responsible for overseeing the evolution and performance of 4Front's digital marketing ecosystem - including websites, marketing automation, analytics, social media, and digital advertising - while driving initiatives that support brand growth, lead generation, and customer engagement.

  • Lead the development and execution of the digital marketing strategy aligned with 4Front's business objectives, brand priorities, and customer journey.
  • Manage and continuously improve the digital marketing roadmap to enhance visibility, engagement, and conversion across owned and paid channels.
  • Oversee campaign planning and execution for digital advertising, email marketing, and website initiatives to ensure brand consistency and measurable impact.
  • Oversee the performance and evolution of 4Front's marketing technology stack, including:
  • Website content management systems (CMS)
  • Email and marketing automation platform
  • Web analytics and reporting tools
  • Digital asset management system
  • Social media management system
  • Customer survey and analytics platform
  • Collaborate cross-functionally with IT, Product, and Sales to ensure digital systems integrate effectively and support business processes.
  • Identify and evaluate new digital tools and technologies that can enhance marketing efficiency, user experience, and lead generation capabilities.
  • Manage the digital advertising budget to optimize ROI and channel performance.
  • Lead relationships with digital agencies and vendors, ensuring they deliver high-quality work that supports brand and business goals.
  • Track spend, performance, and results across all digital investments.
  • Supervise, coach, and mentor the Digital Marketing Specialist, fostering a culture of accountability, innovation, and collaboration.
  • Partner closely with the broader marketing team to align digital efforts with brand storytelling, product launches, and distributor engagement initiatives.
  • Establish clear performance metrics and dashboards to track KPIs across digital channels.
  • Analyze data to identify trends, insights, and opportunities for optimization.
  • Provide regular reporting and actionable recommendations to the Director of Marketing and executive leadership team.
  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 7+ years of progressive experience in digital marketing, including leadership or management of people and platforms.
  • Proven success managing marketing technology ecosystems, digital advertising budgets, and agency relationships.
  • Ability to use a personal computer utilizing spreadsheet and word processing software applications, databases, and automated systems to accomplish work.
  • Advanced/Intermediate skill level with Microsoft Office Suite; Word, Excel, Project, and PowerPoint preferred.
  • Deep understanding of digital channels including SEO/SEM, paid media, email, social, and website optimization.
  • Proficiency with digital marketing and analytics platforms (e.g., Google Analytics, HubSpot, Pardot, Marketo, or similar).
  • Ability to self-direct and motivate.
  • Positive attitude and high level of enthusiasm.
  • Excellent presentation and organizational skills.
  • Passion for innovation and continuous improvement.
  • Hands-on creative, innovative, and strategic thinker and planner.
  • Analytical mindset with a focus on data-driven decision making.
  • Thorough understanding of company product and trade terminology.
  • Ability to communicate technical information in a non-technical manner.
  • Excellent communication and leadership skills with a collaborative approach.
  • Deep expertise in digital marketing technologies, data-driven decision making, and leadership.
  • Strong project management skills with the ability to handle multiple priorities and deadlines.
  • Ability to work in a group setting and independently while multi-tasking and adjusting to changing priorities in a minimally supervised fast paced environment.
  • Ability to travel up to 20%+ if necessary.
  • Requires a valid motor vehicle operator's license and the ability to operate a motor vehicle while carefully observing all traffic rules and regulations.
  • Work beyond the traditional 40 hours per week may be occasionally required as workload or projects dictate, including weekends and holidays.
  • Master's degree a plus.
  • Experience in B2B marketing within industrial, manufacturing, or technical product industries preferred.
  • Experience in working for a highly matrixed organization a plus.
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