Manager, Digital Marketing

Crate & Barrel • Northbrook, IL

398d • Hybrid

About The Position

The Manager, Digital Marketing is responsible for overseeing digital media strategies across multiple brands, ensuring effective execution and optimization of marketing campaigns. This role involves project management, analysis, and quality assurance of agency work, with a focus on driving traffic, sales, and customer development through data-driven optimizations. The position requires collaboration with various teams and vendors to enhance digital media programs and improve overall performance.

Requirements

• 5 years experience in Digital Marketing, Digital Media or Paid Social, eCommerce, Analytics or a related field.
• Bachelor's degree in Marketing, Advertising, Economics or Finance preferred or equivalent work experience.
• Advanced proficiency in Excel required.
• Proficiency in Web Analytics tools (Adobe/Omniture, Google Analytics), SQL, Access or related knowledge in their underlying processes.
• Familiarity with Google Ad Tech Stack a strong plus.
• Retail experience with Digital Marketing a plus.

Nice To Haves

• Experience partnering with vendors or 3rd parties in ensuring that deadlines are met, that plans are accurate and budget/goals are achieved.
• Attention to detail and the ability to manage multiple projects at once.
• Eager to learn with a proactive vs reactive mindset.
• Strong analytical skills with a proven record of finding insights by analyzing data.
• Strong project management skills.
• Understand customer needs and trends for our core consumer.

Responsibilities

• Facilitate direction and guidance for digital channel execution to agencies, covering programmatic display, online video, CTV, affiliate, and paid social.
• Lead implementation of channel-level strategy across all brands.
• Manage program budgets, pacing along with reporting and analysis.
• Oversee key vendor and agency relationships, ensuring effective collaboration and execution.
• Enhance digital media programs by using state-of-the-art tools and automation whenever possible.
• Drive topline sales through increased marketing contributions to e-commerce, retail, and overall performance via obsessive data-driven optimizations.
• Serve as an expert on digital media within the company and create awareness of its opportunities and challenges.
• Implement and improve account management processes such as creative development, audience-specific strategies, and overall optimization.
• Work cross-functionally across paid and organic media and brand teams to manage strategy across audiences, geo, promotions, etc.
• Conduct deep-dive analyses and reporting to inform strategy, optimization, and other key decision-making.
• Partner with marketing analytics and customer analytics teams to refine tactics and improve campaign performance.
• Leverage Media Mix Modeling to optimize media mix and allocation for maximum ROI.
• Work toward automation of repetitive daily/weekly/monthly tasks.
• Collaborate with Creative on ad development and testing.
• Partner with Media agency to improve overall brand visibility and drive maximum efficiency.
• Continuously develop ways to improve the program using state-of-the-art tools and automation whenever possible.
• Participate in projects that increase the department's technical capabilities, improve data structures and data integrity, and promote new strategic efforts.
• Sustain effective relationships with key business partners (internal business units, external parties, outside vendors).
• Manage a team of professionals and is responsible for these associates' overall direction, coordination, and evaluation.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Furniture, Home Furnishings, Electronics, and Appliance Retailers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees