Manager, Digital Marketing

About the position

As the Search Engine Optimization (SEO) Manager for Whirlpool’s US Digital Marketing team, you will lead the development and execution of comprehensive technical and content SEO strategies and the overall SEO roadmap, directly impacting share of search, organic traffic, website engagement metrics, and sales for our major appliance businesses, including Whirlpool, Maytag, and KitchenAid. You will champion SEO best practices, inspiring cross-functional partners and external agencies to prioritize consumer search experiences that foster brand health and drive Direct-to-Consumer (D2C) business growth. We are seeking a data-driven, technical SEO expert who views search marketing from a holistic, strategic perspective. You possess robust experience in completing technical audits for large-scale e-commerce websites, conducting in-depth keyword research and competitor Search Engine Results Page (SERP) analyses, and owning comprehensive search performance reporting. A successful candidate will demonstrate a deep understanding of technical SEO, content marketing, and website analytics, coupled with a forward-thinking approach to the search industry and the future of SEO. You must have extensive prior search engine marketing experience, exceptional analytical capabilities, keen business judgment, and a proven ability to lead and collaborate effectively in a fast-paced, agile work environment.

Responsibilities

• Serve as the lead SEO Strategist across Brand & D2C, owning the intake, refinement, and prioritization of initiatives in line with the Digital CX Strategy & Roadmap.
• Lead the collaboration with development and product teams to translate SEO strategy into clear, actionable tickets via agile sprint planning.
• Lead the consolidation of monthly reporting and roadmap progress updates to Senior Leadership and the broader Brand organization, showcasing the impact of the SEO Pod's work.
• Oversee the building, analysis, and strategic interpretation of search reports using advanced SEO tools and on-site reporting platforms, including but not limited to BrightEdge, Adobe, Google Search Console, Google Tag Manager, and Screaming Frog.
• Direct and execute comprehensive search market analyses for key product launches.
• Drive strong cross-department collaboration and influence with various teams.
• Serve as the lead of the SEO Pod, guiding both technical SEO and organic content (OC) activities.
• Maintain a strong understanding of current search ranking factors and continuously monitor evolving SERP developments across platforms.
• Monitor consumer search behavior and broader landscape trends to ensure Whirlpool's search strategy is future-proof as behavior and platforms evolve.
• Contribute significantly to Whirlpool’s mission of building a best-in-class search engine marketing program by analyzing both organic and paid search data to identify holistic opportunities to improve overall search performance.

Requirements

• Bachelor's degree.
• 5+ years of experience leading SEO strategy and analyzing SEO data, with a proven track record of driving significant business impact.
• Proven experience managing and mentoring SEO professionals.
• Basic HTML/CSS knowledge.
• Experience with structured data/schema markup.
• Understanding of Core Web Vitals & Page Speed metrics.

Nice-to-haves

• 2+ years of experience working at a digital marketing agency in a search leadership role.
• Extensive experience owning and driving e-commerce technical SEO strategy at an enterprise level.
• Demonstrated experience leading cross-functional teams and managing complex SEO projects.
• Proven ability to serve as a lead strategist across multiple brands or business units.
• Immense attention to detail, strong organizational skills, and an extreme focus on the quality of results.
• Exceptional analytical skills with a proven ability to translate data into meaningful, actionable strategies.
• Strong project management skills, including the ability to manage time effectively, organize complex projects, and meet strict deadlines.
• Excellent creativity, flexibility, and a high degree of self-motivation and independence.
• Ability to own hands-on work with minimum supervision and collaborate effectively with all staff levels.
• Experience building and executing enterprise SEO strategies with multiple brands.