Manager, Digital Marketing

Alaska Communications Systems Group • Anchorage, AK

160d

About The Position

The Digital Marketing Manager is responsible for driving online sales using various marketing channels and tools and providing an exceptional online experience. The manager oversees and leads efforts for the website, email marketing, social media platforms, mobile app, blog, digital signage, as well as other digital platforms and channels in the future.

Requirements

• Bachelor's degree along with additional advanced (role relevant) education.
• Minimum of six (6) years of marketing, sales, product management or business experience in a comparable industry/company.
• Two (2) years of supervisory experience.
• Demonstrated proficiency using Microsoft Office Suite, including Word, Excel, Access and Outlook.

Nice To Haves

• Advanced education related to the role, such as an MBA.
• Minimum of eight (8) years marketing, sales, product management or business experience in a comparable industry/company.
• Four (4) years of supervisory experience.
• Experience creating strategic online marketing programs, continuity programs, drip campaigns, customer acquisition and retention, social media campaigns.
• Knowledge of analytic platforms, analyzing and measurement of campaign results.
• Thorough understanding of the technology landscape as it relates to digital marketing and the online customer experience.

Responsibilities

• Maintain a deep understanding of the value generated for our customers by our products and translate this understanding into differentiated online positioning, marketing and sales strategies.
• Provide leadership, motivation, direction, instruction and assistance to assigned Marketing team members.
• Set performance goals for assigned digital Marketing staff and provide feedback regarding actual performance.
• Responsible for day to day online marketing operations and support for online sales activities.
• Collaborate with digital marketing firm on campaign strategies and measurement/attribution.
• Team with Marketing, Product Development, Sales, IT, and Service Delivery and Operations to ensure a consistent brand experience.
• Focus on brand health and customer satisfaction as enablers of profitable growth.
• Create an extraordinary online customer experience at every touch point.
• Drive increasing market share in targeted segments and manage execution of the marketing funnel.
• Provide regular, concise, value-added market intelligence to the entire company.
• Engage with sales channels to drive profitable growth.
• Interface with product management to drive positioning and competitive intelligence.

What This Job Offers

• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees