Manager, Digital Marketing (Organic and Paid Social Optimization)

Warner Bros. Discovery • Burbank, CA

5d

About The Position

The Digital Marketing Manager for the Transactional Sales Division will lead the day-to-day execution and optimization of the division’s organic and paid social presence in support of home entertainment priorities. This role translates high-level strategy into high-performing campaigns by managing content calendars, optimizing engagement, and ensuring best-in-class execution across platforms. Working cross-functionally with creative, media, sales, and franchise teams, the manager will focus on driving awareness, engagement, and transactional conversion across digital channels.

Requirements

• 4+ Years relevant work experience
• Bachelor’s Degree required
• Hands-on experience managing organic and paid social campaigns
• Strong understanding of platform best practices, metrics and emerging trends
• Expertise in organic social media strategy, content development, and monetization models
• Experience analyzing social performance metrics
• Highly organized with strong project management skills
• Passion for entertainment, WB library, emerging digital trends and driving innovation
• Knowledge of project management tools or interest in learning new skillsets

Responsibilities

• Execute organic social campaigns across Instagram, TikTok, Facebook, X, Threads, and emerging platforms.
• Build and maintain content calendars aligned to release priorities, promotional windows, and catalog moments.
• Manage timelines and workflows to ensure seamless campaign execution.
• Maintain campaign trackers and performance dashboards.
• Contribute to weekly/monthly reporting recaps highlighting insights and growth opportunities.
• Monitor and report on performance metrics (engagement rate, reach, video views, saves, shares)
• Oversee Meta monetization strategies, converting high-engagement organic and paid content into direct revenue streams.
• Identify trends, cultural moments, and platform-native opportunities to drive relevance.
• Partner with paid media teams to align messaging, creative, and targeting strategies.
• Track performance and collaborate on optimizations to improve efficiency and ROI.
• Ensure paid and organic efforts work cohesively to maximize campaign impact.

Benefits

• health insurance coverage
• an employee wellness program
• life and disability insurance
• a retirement savings plan
• paid holidays and sick time and vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Manager