Manager, Digital Marketing and Strategy (Artist Specific)

ROC Nation • New York, NY

40d • Onsite

About The Position

Roc Nation is seeking a Manager for Digital Marketing and Strategy who is passionate about music, brand development and pop-culture. This position reports to the Director of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing a Tier 1 global management client and their businesses. The Manager will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis and administrative support.

Requirements

• 2-3 years of experience in digital marketing, social media management & content creation, or project management
• BA/BS degree in Business/Digital/Marketing or equivalent
• An in-depth understanding of social media platforms, industry trends, new technologies, platform best practices and digital music services
• This candidate must have strong organizational skills, be an incredibly quick-thinker and an adept problem-solver
• Proven ability to create and publish content that maximizes engagement while aligning with marketing funnel objectives
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Excellent writing skills with the ability to adapt tone and voice to a premium, globally recognized brand
• Knowledge using basic audio, photo and video editing programs
• Experience running reports, exporting & illustrating data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• High level of professionalism and discretion when working with talent and partners and ability to work in a highly demanding environment while being able navigate varying personalities and work styles with grace and tact

Nice To Haves

• Experience with digital marketing in music, entertainment, or global brand contexts
• Experience managing multiple projects across teams and time zones; familiar with agile workflows and project management tools (i.e Airtable, Monday.con, Trello)
• Proficiency in video and photo editing software (Adobe Premiere Pro, Final Cut Pro, Photoshop, Lightroom) & motion graphics skills (After Effects, Canva Pro, or equivalent)
• Knowledge of DSP platforms, content merchandising, and international market adaptation

Responsibilities

• Project Management & Organization: Serve as a liaison and communicator between internal departments (Digital, Artist Marketing, Management, Creative Strategy, etc.). Think end-to-end, manage long-term projects, manage multiple projects simultaneously and assist Director, Digital Marketing & Strategy with overseeing external teams. Curate and organize essential team materials, maintaining structured Google Drive folders to promote streamlined collaboration and resource accessibility. Complete projects and special assignments by establishing objectives, determining priorities, managing time, monitoring progress, and making adjustments to plans. Improve the quality of task results by studying, evaluating, and redesigning processes, then implementing changes.
• Content Marketing: Develop and execute digital marketing and content distribution strategies for the artist/brands; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases and brand initiatives.
• Social Media & Site Development / Management: Support and manage artist/brand social media profiles and site builds; maintain and update artist/brand sites & Roc Nation O&O properties
• Administrative Support: Support Director, Digital Marketing & Strategy through scheduling meetings, maintaining calendars, descriptive note-taking, liaising with the internal digital, creative & artist teams on key initiatives, and assisting with special projects.
• Creative Marketing and Revenue Development: Grow artist & brand awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue.
• Partner Support: Support Director, Digital Marketing & Strategy's relationships with key digital partner accounts; liaise with label distribution partners to execute digital and marketing initiatives
• Reporting and Analysis: Liaison with the Data team to compile and distribute reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners
• Other Priority Digital Marketing: Develop and execute content release campaigns, tour promotions, experiential activations and other marketing efforts as needed around artist/brand launches & key initiatives.

Benefits

• HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time and floating days
• CAREER: Career and skill development programs with School of Live
• WEALTH: 401(k) program with company match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Performing Arts, Spectator Sports, and Related Industries
• Number of Employees: 501-1,000 employees