Manager Digital Loyalty

Philip Morris International U.S. • Birmingham, AL

4d • $112,500 - $150,000 • Hybrid

About The Position

Be a part of a revolutionary change!
At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.
This position sits with our Swedish Match affiliate.
PMI U.S., a rapidly growing consumer packaged goods (CPG) manufacturer and market leader of well-known smokeless tobacco products, nicotine ZYN pouch products, as well as complementary products, is currently seeking a Manager Digital Loyalty. The successful candidate will manage strategy, planning and execution of PMI U.S. promotional offers delivered through our Retail Customers’ digital loyalty platforms as well as a team of Sr. Digital Loyalty Account Specialists.
Your ‘day to day’:

Requirements

• Bachelor’s degree in Marketing, Business, Digital Commerce, or related field or equivalent experience in digital loyalty strategy and key account engagement.
• Five years+ of sales experience with food, convenience, or mass merchandise channels of trade in a consumer goods area.
• Familiarity with current and emerging loyalty and CRM trends.
• Strong planning, organization, leadership, analytical, and teamwork skills are required.
• Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Proficient computer skills with Word, Excel and PowerPoint are required.
• Accomplished presentation skills, including the ability to develop and deliver effective fact-based presentations in a persuasive format.
• Legally authorized to work in the U.S.

Nice To Haves

• Preferred loyalty program campaign experience.

Responsibilities

• Identify, build, and administer quarterly promotional plans through collaboration with Trade Marketing, RGM, Field Sales Account and Retailer’s Loyalty teams.
• Oversight of promotional plans across key trade partners to ensure alignment with go-to-market strategy.
• Ownership and accountability of performance and execution in key trade partners.
• Supports team of account managers in engaging with customers to drive best-in-class promotional strategies.
• Prioritize and recommend customer programs that prominently display and promote PMI U.S. brands while enhancing brand equity and delivering ROI for the company.
• Assess and evaluate the business results of assigned customers and recommend strategies and change strategies if necessary.
• Develop preferred relationships with customer's key decision-makers at all levels within the customer organization. These relationships will uniquely involve members of a chain’s Marketing, Digital Loyalty and Category Management teams.
• Gain and communicate a thorough understanding of competitive customer loyalty programs and strategies.
• Review customer accounts to include assessment process; recommend improved strategies where needed.
• Understand customer and consumer needs and provide value-added products.
• Understand and utilize various data systems to evaluate customer loyalty program performance and identify opportunities to drive efficiency and expand customer loyalty program reach.
• Play a key role in digital loyalty program trade spending budgets and forecasts.
• Function as a key contributor to the Digital Loyalty team’s strategy development and long-term strategic roadmap.
• Build strong cross-functional relationships with RGM, Sales Strategy & Analytics, Trade Marketing, Brand and Insights, Data & Analytics.
• Build and effectively manage a team of three Sr. Digital Loyalty Account Specialists, each with additional key account responsibilities, building their capabilities and strategic thinking.

Benefits

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees