Manager, Digital Communications

American Petroleum Institute • Washington, DC

7d

About The Position

The Digital Communications Manager is a creative, results-driven communicator responsible for strengthening the digital presence and influence of the U.S. oil and natural gas industry. This role leads API’s organic digital strategy, supporting advocacy campaigns, executive visibility, rapid response and issue-driven communications. Focused on shaping public discourse and expanding API’s reach, the manager develops and executes multi-platform social and owned-media strategies that position API as a thought leader on energy, policy and national priorities. The role owns and manages API’s digital platforms, ensuring consistency, discipline and impact across channels. Working closely with the media relations team, the manager reinforces external narratives, extends earned media, and drives a unified story across digital and traditional outlets. The position integrates video, creative and emerging digital tactics to amplify advocacy efforts and drive engagement both inside the Beltway and nationwide. This is a highly collaborative position that reports into API’s Communications team and works closely across Government Affairs, Policy, Economics, and Regulatory Affairs to support integrated advocacy campaigns.

Requirements

• Requires 5-7 years of experience in a similar role and subject matter expertise.
• Bachelor's degree in relevant area, or other related field equivalent work experience.
• Minimum 5+ years of digital communications experience including at least 2 years in a social media role.
• Degree in journalism, communications, or other relevant field.
• Outstanding writing/editing skills with excellent attention to detail.
• Strong knowledge of AP style.
• Ability to collaborate effectively across a large organization.
• Working knowledge of policy issues, Congress, the Executive Branch, and political debate.
• Talent for distilling complex issues into understandable, relevant messages.
• Ability to perform in a fast work environment and multi-task multiple projects and initiatives under tight deadlines.
• Able to remain in a stationary position working on a computer
• Move about the office to access office machinery, meeting rooms, etc. on occasion
• Operate a computer and other office machinery such as printers and copy machines
• Transport items and equipment up to 10 lbs. on occasion
• Up to 25% Travel Requirements

Nice To Haves

• Short-form video production knowledge and experience a plus.
• Familiarity with analytics tools (e.g., Meta Business Suite, Google Analytics, others)
• Creative thinker with an eye for design and familiarity with creative platforms (Adobe, video editing, etc)

Responsibilities

• Lead the development and execution of comprehensive social media strategies that support API’s cross-channel organic communication efforts and align with external messaging.
• Own and manage API’s digital platforms, including social media channels and owned media, with clear accountability for performance, consistency and quality.
• Shape and execute API’s digital video strategy, identifying opportunities to elevate executive thought leadership, explain complex policy issues, and extend the lifecycle of earned media and advocacy campaigns across platforms.
• Partner closely with the media relations and rapid response team to extend earned media narratives, reinforce key messages in real time, and ensure coordination between digital and traditional media.
• Write and edit clear, compelling, on-brand copy across platforms; collaborate with creative services to produce high-impact visual, video, and multimedia content for Instagram, X (formerly Twitter), Facebook, LinkedIn, YouTube and emerging channels.
• Develop and maintain integrated digital content calendars supporting press engagement, executive visibility, rapid response and issue-based campaigns.
• Design and implement social listening and monitoring strategies to identify emerging narratives, policy debates and reputational risks affecting the industry.
• Oversee content quality and accuracy on API’s website to ensure timely, engaging and stakeholder-focused communication.
• Identify and deploy innovative digital tactics and formats to modernize storytelling and strengthen API’s thought leadership online.
• Collaborate with communication and public affairs leads to align digital strategy with the broader media and messaging ecosystem.
• Drive meaningful engagement with priority audiences, including media, policymakers, influencers, member companies and industry stakeholders.
• Evaluate emerging platforms, tools, and technologies to inform long-term digital strategy and expand API’s digital footprint.
• Analyze performance metrics and KPIs to optimize content, refine strategy, and demonstrate impact against organizational goals.
• Ensure all organic digital content is current, action-oriented, informative, and aligned with API’s voice and advocacy objectives.
• Prepare and deliver strategic briefings and presentations to senior leadership and internal stakeholders to align teams and demonstrate digital impact.

Benefits

• API offers a comprehensive benefits package for our employees and their families. More information about our benefits may be found at api.org/about/careers/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager