Manager, Digital and Print Design

CVS Health

71d • $66,330 - $145,860

About The Position

The Design Manager is responsible for the efficient production of high-quality design of digital and print marketing collateral for many of Aetna’s GRS clients. You will be responsible for high quality design of client creative projects and programs through strategic direction, development of cohesive creative concepts, and seamless execution. You will work quickly and effectively and continually finds ways to work more efficiently through in-depth understanding of design software and other digital tools. You will suggest improvements and modify formats to increase quality of production and ensure that all client standards are met. You will ensure all creative deliverables are consistent with the Aetna Branding design quality and consistency standards. You will successfully deliver on a range of creative deliverables, including but not limited to all print and digital assets. You will bring innovative, thoughtful, tactical, and strategic-level thinking to client projects. You will serve as a strategic and trusted partner to the Marketing management, writing and internal account teams. You will exhibit outstanding creative judgment and achieve the highest possible creative standards for all materials, regardless of medium. You must have strong knowledge of Aetna's business, style, and consistency standards.

Requirements

• Possess a deep understanding of the health insurance industry, client’s health benefits products, audiences, and business objectives.
• Superior knowledge of all print, digital, video, and web standards and requirements.
• Advanced skills in Adobe Creative Cloud suite, particularly Adobe Photoshop, InDesign, and Illustrator.
• Experience in Adobe WorkFront, Stensul and Sales Force Marketing Cloud a plus.
• Writing and editing skills a plus.
• AI knowledge and experience a plus.
• Mastery in conceptual design, user interface design, responsive design, and user-centered design.
• Mastery at retouching photos, re-positioning, and preparing both print and digital designs for final release and posting.
• Strong expertise in designing for email marketing.
• Attention to detail with an emphasis on accuracy and quality, and a critical eye for design aesthetics.
• Mastery in usability and accessibility best practices.
• Ability to establish visual hierarchy, layout, typography, and color effectively.

Nice To Haves

• 5 plus years of digital and print creative work experience in an external or internal agency.
• 5 plus years of health benefits insurance marketing and communication expertise.
• Employee benefits knowledge and experience.
• A strong portfolio with range of both impactful, imaginative print and digital design work, and a broad range of file formats.
• Collaborates well within the entire communications team and across the organization; promote a 'be of service' mentality to the client and across the internal team.
• Ability to find common ground with clients when debating creative or strategic opinions.
• Strong detail orientation with proven ability to manage multiple projects simultaneously, with willingness to be flexible and respond to quickly changing priorities.
• Strike balance of strong creative and technical skills.
• Meticulous organizational skills and attention to detail.
• Ability to analyze deliverable metrics for use in continuous improvement.

Responsibilities

• Ensure successful execution of print and digital creative projects, ensuring they are delivered on time and meet the required quality standards.
• Effectively manage relationships with key stakeholders to ensure a clear understanding of design objectives and address any concerns or issues that may arise.
• Develop user-centered designs, ensuring that the products and services deliver an exceptional user experience.
• Promote cross-functional collaboration with other teams such as Marketing and Account management team, and MarTech.
• Proactively identify and act on opportunities for operational creative efficiencies and improvements.
• Understand the importance of accessibility and meeting WCAG 2.0 standards in design.
• Effectively manage multiple design projects in a deadline-driven environment.
• Ensure all output is in alignment with client principles, values, and standards.
• Coach others in techniques, processes, and responsibilities.

Benefits

• Affordable medical plan options.
• 401(k) plan (including matching company contributions).
• Employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree