Manager, Digital Analytics

SafeliteColumbus, OH
12d

About The Position

The Digital Analytics Manager is a strategic role responsible for driving data-informed decision-making across Safelite’s digital platforms. By integrating internal and external data sources, this role develops advanced models and analyses that uncover actionable insights. The manager provides a comprehensive view of customer interactions and enhances thee understanding of digital behavior. In addition to technical expertise, the role emphasizes leadership through influence, fosters a culture of analytics, and supports the growth of team capabilities.

Requirements

  • Bachelor's Degree Statistics, analytics or related quantitative field (Required)
  • 2-4 years Directly related experience (Required)
  • Experience using Google measurement suite (Required)
  • Strong communication, relationship building and influencing skills (High proficiency)
  • Proficient in Google Analytics 4 and Google Tag Manager (High proficiency)
  • Proficient using Microsoft products such as Outlook and Excel (High proficiency)
  • Proficient using data visualization and business intelligence tools such as Tableau (High proficiency)
  • Well-versed in writing and optimizing SQL queries for data extraction and analysis (High proficiency)
  • Ability to translate complex data into actionable insights and compelling narratives to technical and non-technical audiences (High proficiency)
  • Ability to work effectively in a fast-paced and highly matrixed organization with rapidly shifting priorities ((High proficiency)

Nice To Haves

  • Master's Degree Statistics, analytics, or related quantitative field (Preferred)
  • Experience managing highly technical teams (Preferred)

Responsibilities

  • Establish and maintain a robust testing environment by leading ideation and design of digital experiments, estimating test durations, developing and executing measurement plans, conducting research and post-test analysis, and fostering cross-functional awareness of testing initiatives.
  • Ensure comprehensive measurement of digital tests (including A/B and multivariate tests across digital properties) by applying rigorous testing principles and overseeing execution through both individual contributions and team efforts.
  • Identify and fulfill analytical needs within the digital ecosystem, with a focus on developing effective dashboards, implementing accurate tagging strategies, and delivering actionable reporting.
  • Uncover opportunities to enhance the digital experience by proactively analyzing user behavior, identifying friction points, and recommending data-driven improvements
  • Lead, coach, and develop a team of technically specialized analysts in alignment with Safelite’s People Powered principles, fostering growth, collaboration, and excellence in digital analytics.
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