Manager, Digital Activation (Programmatic)

Omnicom Media Group US OMD•New York, NY

7d•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Manager, Digital Activation will help to deliver our clients’ business objectives through bespoke and insight rooted digital programs. This individual is the day-to-day liaison between the client and the media community. They will build and maintain strong relationships with the media vendor community to ensure that our clients get premium access to opportunities and that our plans are the most innovative in the industry. The Manager will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment. They will be tasked to manage up to director level and supervise the Associate(s) and Senior Associate(s) day-to-day activities making sure that their growth as digital media professionals are of utmost importance. Challenger of the Norm Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences Ability to connect programs to drive impact and ensure maximized asset utility Relationship + Knowledge Cultivator Proactively explore and recommend ways to further service and grow vendor relationships Manage large scale partner relationships to foresee future needs and provide ongoing client support Provide thought leadership for the junior team in the areas of digital marketing and technology Seeks out information to remain current on media trends Analytical Thinker Create and articulate clear performance metrics and develop associated reports that measure KPI's Analyze historical and current campaign results to optimize learning and ensure continuous improvement Process and analyze competitive media activity in the marketplace Process Focused Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice, and working on planning frameworks Ensures strategic consistency across all elements of plan development and implementation Promotes and ensures that Digital investments are being maximized and benefits are being delivered to our clients Establishes timetables for development of digital plans and manages expectations on deliverables

Requirements

3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
Experience with billing (Prisma is a plus), Activation, Optimizations, Reporting/Wraps
Successful client-facing experience as well as experience with managing external partner relationships
Experience in running campaigns from start to finish (Strategy, buying methods, and capabilities)
Experience optimizing programmatic campaigns across DSPs (DV360, TTD, Yahoo)
Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
Negotiation skills for planning efficient data and inventory deals with publisher partners
Confident in analyzing and acting on marketing data
Experience in development and training of junior team members
In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

Responsibilities

Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms
Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences
Ability to connect programs to drive impact and ensure maximized asset utility
Proactively explore and recommend ways to further service and grow vendor relationships
Manage large scale partner relationships to foresee future needs and provide ongoing client support
Provide thought leadership for the junior team in the areas of digital marketing and technology
Seeks out information to remain current on media trends
Create and articulate clear performance metrics and develop associated reports that measure KPI's
Analyze historical and current campaign results to optimize learning and ensure continuous improvement
Process and analyze competitive media activity in the marketplace
Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice, and working on planning frameworks
Ensures strategic consistency across all elements of plan development and implementation
Promotes and ensures that Digital investments are being maximized and benefits are being delivered to our clients
Establishes timetables for development of digital plans and manages expectations on deliverables