Manager, Demand Generation & Growth Marketing
About The Position
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Creation Technologies is seeking a data-driven, revenue-focused Manager of Demand Generation & Growth Marketing to build and scale our pipeline generation engine. This leader will design and execute integrated campaigns across digital, ABM, paid media, events, and account-based initiatives to support business development teams across Aerospace & Defense, Medical Technology, and Industrial markets. This role is directly accountable for marketing-sourced and marketing-influenced pipeline contribution and works closely with Sales leadership to align marketing investments to revenue outcomes.
Requirements
- Minimum 10 years of B2B demand generation or growth marketing experience
- Proven experience driving measurable pipeline impact
- Experience working with Salesforce (or similar CRM)
- Strong understanding of ABM platforms (e.g., 6sense preferred)
- Experience in complex, long sales-cycle B2B environments
- Analytical mindset with strong executive presentation skills
- Bachelor’s degree required
Nice To Haves
- MBA preferred but not required
- If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Responsibilities
- Demand & Pipeline Strategy Develop and execute integrated demand generation programs aligned to revenue targets
- Own campaign planning, targeting, execution, and reporting
- Partner with Sales to align on target accounts and vertical priorities
- Drive account-based marketing initiatives
- Digital & Performance Marketing Manage website optimization for conversion
- Oversee paid media strategy (LinkedIn, search, retargeting)
- Improve SEO performance in key verticals
- Optimize lead capture and nurture flows
- Marketing Operations & Analytics Partner with Sales Ops to align CRM and funnel reporting
- Track marketing-sourced and influenced pipeline
- Develop executive dashboards tied to revenue outcomes
- Improve attribution and campaign ROI analysis
- Event & Field Marketing Support Align trade shows and vertical events with lead capture and follow-up campaigns
- Develop pre- and post-event nurture strategies
- Ensure measurable ROI from event investments
- Continuous Optimization Conduct A/B testing across channels
- Refine ICP and segmentation models
- Identify growth opportunities across vertical markets
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What This Job Offers
Job Type
Full-time
Career Level
Manager
