Manager, Dealer Brand (Auto)

Capital One•Plano, TX

About The Position

Manager, Dealer Brand (Auto) Capital One Auto is seeking an innovative and data-driven Manager, Dealer Brand to help lead dealer brand marketing efforts for the Auto line of the business. This associate will play a critical role in our B2B growth strategy, supporting Sales innovation efforts, focused on driving integrated strategies across the dealer journey. This role requires a strong mix of business knowledge and stakeholder management, omni-channel marketing experience, exceptional communication, proactive approach to becoming a subject matter expert in our dealer offerings, a creative and explorative mindset, and strong data and analytical skills. In this business-integrated role, you’ll be responsible for building and carrying out bold Sales innovation initiatives, crafting compelling brand narratives that resonate with our dealer customers and industry partners, helping build the marketing strategy and prioritization of high-impact campaigns both internally and externally, providing critical brand support of key Sales initiatives, and overseeing compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts. If you thrive on strategy, creativity, and data-driven decision-making, and you're ready to elevate a powerful brand to new heights, this role is for you.

Requirements

The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns
Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them
A strategic mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride
An entrepreneurial spirit, self-driven initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results
Experience leading and managing creative processes, partnering closely with creative teams
Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach
A curious mindset, ready to dig in on Dealer attitudes, behaviors, and trends and draw implications for marketing
Highly effective communication skills with outstanding writing, editing, and presentation abilities
Bachelor's Degree or military experience
At least 7 years of experience focused on brand marketing, B2B marketing, direct response marketing, or corporate communications (or a combination)

Nice To Haves

3+ years of experience in financial services marketing
2+ years of experience presenting to senior leadership
2+ years of experience with automotive B2B marketing, automotive lending providers, or automotive SaaS providers
2+ years of experience working directly in B2B Sales or working hand-in-hand with a national B2B Sales team
3+ years of experience in a marketing or communications department for a Fortune 500 company, or experience within an advertising or marketing agency

Responsibilities

Develop integrated brand strategies and spearhead impactful marketing projects, serving as a key liaison and collaborator with cross-functional teams from Sales, Business Analysis, Execution, Product, Creative, Legal, etc.
Serve as the Sales Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy while exploring opportunities to streamline process inefficiencies
Develop a deep understanding of Capital One Auto’s Dealer offerings, serving as a subject matter expert on the Brand team
Create overarching value propositions and storytelling for Dealer offerings, especially in new and undefined areas, across internal and external mediums
Lead strategic brand development of new and ongoing campaigns and testing pilots for Sales-supported initiatives, exploring and leveraging new mediums to engage with Dealers
Develop creative briefs, working closely with creative and execution partners to bring the business intent to life via compelling marketing deliverables while caring for the nuances of our channel-specific execution systems, processes, and procedures
Collaborate with analysts to understand and report on campaign performance and build on analysis to identify new opportunities to optimize marketing, test creative strategies, and segment audience
Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams
Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience
Lead the Brand strategy and output for Sales-supported internal marketing initiatives such as internal training and divisional events.
Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives
Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams
Partner closely with data and business teams to provide necessary Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams