Manager, Data & Targeting Ad Strategy

Warner Bros. Discovery•New York, NY

About The Position

Welcome to Warner Bros. Discovery… the stuff dreams are made of. Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Warner Bros Discovery is looking for an enthusiastic, focused individual to help develop, execute and scale new ideas into incredible products that will drive CNN’s advertising business. The Data & Targeting Ad Strategy Manager will lead the ideation, development, and sales enablement of data-driven targeting capabilities, combining CNN’s reach, assets, and rich consumer data to create effective targeting solutions for brands. We are looking for a creative, organized and innovative thinker with knowledge and passion for digital media, storytelling and advertising trends. This position will be responsible for the strategic development and execution of targeting products across CTV, web and mobile app. This role is based out of New York.

Requirements

4+ years of digital media, ad operations, or product management experience
Familiarity with large datasets and AI / ML-driven optimization models and algorithms is a big plus, specifically within the digital and linear advertising ecosystem/domain
Experience with and knowledge of buy-side and/or sell-side advertising data, digital ad serving and automated buying technologies for segmentation, targeting and insights against advertising use cases
Strong analytical and quantitative skills; ability to use data to back up product ideas & assumptions
Experience setting up processes for project intake and monitoring of and reporting on product health and success
Excellent communication skills and a proven collaborator; ability to work comfortably and successfully with technical and non-technical colleagues
A strong bias toward action and can break down complex problems into steps that drive product development
Proven ability to independently build relationships, influence others and resolve challenges with internal & external teams
Experience and demonstrated ability in understanding and discussing technical concepts and associated trade-offs, in a rapidly changing environment

Responsibilities

Develop consumer-first targeting and data insights capabilities, drawing heavily on empathy for the modern news consumer and a strong command of business metrics and performance goals
Leverage strong analytical skills and an inquisitive nature to define, design and execute an iterative product development and optimization pipeline
Work with multidisciplinary teams to roadmap, track and manage projects to completion on time and within budget
Partner cross functionally to define and optimize materials and processes to streamline the sale, execution and maintenance of innovation products
Ability to research consumer and advertiser trends to qualify product development decisions
Define and analyze KPIs that inform the success of products and efficiency of operations
Collaborate with CNN’s Product and Technology Teams on strategic and technical integration of ad products into their platforms
Partner with the Sales Organization to articulate the value of CNN’s Ad Product suite and how it can drive success for advertising partners