Manager, Data & Analytics

Allied Global Marketing•New York, NY

8d•$80,000 - $100,000•Hybrid

About The Position

Allied Sports is seeking a Manager, Data & Analytics to support a diverse portfolio of clients across the agency, including brand partners, rights holders, and sports talent, spanning multiple lines of business such as advisory, sales, and talent representation. Reporting to the Vice President, Data & Analytics, this role will support strategy, valuation, and measurement initiatives across active client engagements while also serving as a key internal resource for data-driven thinking, industry intelligence, and best practices. The Manager will help demonstrate the impact of sponsorship investments across media, brand, and business metrics and enable teams to make smarter, more informed partnership decisions. This is a client-facing and internally collaborative role that requires strong experience in sponsorship measurement, valuation, and analytics execution. The ideal candidate is comfortable operating across multiple projects simultaneously, translating complex data into actionable insights, and supporting both external client work and internal agency needs.

Requirements

4–6 years of experience in sports marketing analytics, sponsorship measurement, or related roles within an agency, brand, property, talent, or research environment
Strong working knowledge of sponsorship valuation methodologies, including cross-channel media exposure analysis and benchmarking (hands-on valuation experience required)
Experience working with media measurement vendors (e.g., Nielsen, Relo Metrics, Blinkfire) and industry intelligence platforms (e.g., SponsorUnited, GlobalData)
Solid quantitative and analytical skills, with experience managing and interpreting complex datasets across multiple projects
Experience supporting brand health studies, sponsorship effectiveness analyses, and ROI modeling
Strong communication and storytelling skills, with the ability to translate data into clear insights for both client-facing and internal audiences
Ability to manage multiple priorities in a fast-paced, client-service environment
Familiarity with data analysis, visualization, and reporting tools (e.g., Excel, Tableau, Power BI, SPSS, R, or Python)
Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field

Nice To Haves

advanced degree is a plus

Responsibilities

Support the development and execution of sponsorship measurement plans and analytical frameworks across multiple clients, properties, and partnership types
Conduct sponsorship asset valuations for brands, teams, leagues, events, and talent partnerships, leveraging media exposure data, sponsorship benchmarks, and internal valuation models
Execute custom sponsorship measurement initiatives, including media exposure tracking, brand impact (survey-based) analysis, and ROI/business impact assessments
Manage day-to-day analytics workstreams across concurrent projects, including data collection, vendor coordination, analysis, and reporting
Partner with internal teams and external vendors to support quantitative and qualitative research initiatives tied to advisory, sales, and representation efforts
Collaborate cross-functionally with Creative, Brand Strategy, Partnerships, and Sales teams to integrate insights into pitches, renewals, and go-to-market strategies
Prepare and contribute to client-facing and internal presentations, performance readouts, and strategic materials that clearly communicate insights and implications
Provide ongoing research and industry intelligence support to internal stakeholders, including market trends, category benchmarks, valuation norms, and sponsorship best practices
Monitor industry trends, emerging analytics tools, and evolving measurement standards to ensure clients and colleagues receive best-in-class sponsorship intelligence
Contribute to the continued development and documentation of analytics best practices, tools, and processes across the agency