Data & Analytics Manager

AHF•Mountville, PA

23h

About The Position

Data & Analytics Manager BENEFITS: Medical, Dental, Vision, 401K JOB DUTIES: Customer Relationship Management (CRM) Develop and socialize standardized reporting & dashboards within our CRM to enable the sales and marketing teams. Provide thoughtful insights and interpretation of the performance of our campaigns to help evolve and improve the performance of our efforts. Monitor and measure the quality and quantity of leads entering into our CRM database. Assist Customer Experience Managers (CEM’s) with correctly placing leads into the proper campaign stages and automations to nurture customers along their path to purchase (lead scoring, etc.). Ensure data quality by validating lead sources and standardizing data collection via forms and marketing partnerships. Analyze and deliver data visualization for the quality of leads and report on how customers are flowing through the journey (marketing qualified leads, sales qualified leads & converters). Data Quality Ensure data quality across our marketing tech stack to include; Product Information Management Platform (InRiver), Data Asset Management platform (Bynder), Customer Relationship Management Platform (Hubspot) & media channels. Connect disparate dataset to unlock insights and enhanced performance across our websites and internal systems. Website(s) Generate regular website reporting on traffic, engagement, and frequency for all AHF Products website properties Monitor websites for performance and enhancement opportunities. Provide insights to the website team for continuous optimization and site performance. Ensure feed-based data such as PIM data is accurate, up to date and connected to all dependent platforms (websites, HubSpot, etc.) Monitor campaign management and creative effectiveness. Sales Partner with sales leadership to enable and educate sales teams about their customers' digital body language. Surface insights about forward looking sales and sales pipeline. Liaison with sales to communicate forward looking and actionable data for greater pipeline conversion. Media Assist our agency partners with connecting first party data to our media channels. Monitor performance of campaigns on a regular basis to performance and identify emerging audience segments and opportunities. Focus on evolving our media targeting and help to articulate our perspective on future targeting opportunities. Surface recommendations based upon thoughtful analysis and insights in order to drive performance Customer Journey Mapping: Analyze and map the customer journey to identify touchpoints and opportunities for enhancing the customer experience JOB QUALIFICATIONS: Experience: Minimum of 5 years of experience in marketing data analysis. Education: Bachelor's degree in marketing, analytics, data science, or a related field. Technical skills: Proficiency in Excel, GA4, PowerBI and other marketing technology platforms. Analytical skills: Strong analytical and problem-solving skills with the ability to interpret customer data and feedback. Communication: Excellent verbal, presentation and written communication skills, with the ability to articulate complex concepts clearly and effectively. PHYSICAL DEMANDS The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Occasional Move up to 50 lbs., by pushing pulling, and lifting Frequent Walking, standing, stretching, bending, stooping, twisting, reaching, grasping, and repetitive movements Frequent Ability to work in noise Frequent Ability to read and effectively communicate both by spoken and written words Occasional Ability to don and doff mandated PPE as required by the job assignment MENTAL DEMANDS The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Think analytically Make decisions Develop options and implement solutions Work with a team Maintain regular and punctual attendance (consistent with ADA and/or FMLA) Attention to detail Communicate effectively Multitask in a fast-paced environment Work with a Sense of Urgency AHF PRODUCTS : AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce®, Armstrong Flooring™, Hartco®, Robbins®, LM Flooring ®, Capella®, HomerWood®, Hearthwood®, Raintree®, Autograph®, Emily Morrow Home®, tmbr®, Crossville®, and Crossville Studios®. Our commercial brands include Bruce Contract™, Hartco Contract™, AHF Contract®, Armstrong Flooring, Parterre®, Crossville® and Crossville Studios®. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.

Requirements

Minimum of 5 years of experience in marketing data analysis.
Bachelor's degree in marketing, analytics, data science, or a related field.
Proficiency in Excel, GA4, PowerBI and other marketing technology platforms.
Strong analytical and problem-solving skills with the ability to interpret customer data and feedback.
Excellent verbal, presentation and written communication skills, with the ability to articulate complex concepts clearly and effectively.

Responsibilities

Develop and socialize standardized reporting & dashboards within our CRM to enable the sales and marketing teams.
Provide thoughtful insights and interpretation of the performance of our campaigns to help evolve and improve the performance of our efforts.
Monitor and measure the quality and quantity of leads entering into our CRM database.
Assist Customer Experience Managers (CEM’s) with correctly placing leads into the proper campaign stages and automations to nurture customers along their path to purchase (lead scoring, etc.).
Ensure data quality by validating lead sources and standardizing data collection via forms and marketing partnerships.
Analyze and deliver data visualization for the quality of leads and report on how customers are flowing through the journey (marketing qualified leads, sales qualified leads & converters).
Ensure data quality across our marketing tech stack to include; Product Information Management Platform (InRiver), Data Asset Management platform (Bynder), Customer Relationship Management Platform (Hubspot) & media channels.
Connect disparate dataset to unlock insights and enhanced performance across our websites and internal systems.
Generate regular website reporting on traffic, engagement, and frequency for all AHF Products website properties
Monitor websites for performance and enhancement opportunities.
Provide insights to the website team for continuous optimization and site performance.
Ensure feed-based data such as PIM data is accurate, up to date and connected to all dependent platforms (websites, HubSpot, etc.)
Monitor campaign management and creative effectiveness.
Partner with sales leadership to enable and educate sales teams about their customers' digital body language.
Surface insights about forward looking sales and sales pipeline.
Liaison with sales to communicate forward looking and actionable data for greater pipeline conversion.
Assist our agency partners with connecting first party data to our media channels.
Monitor performance of campaigns on a regular basis to performance and identify emerging audience segments and opportunities.
Focus on evolving our media targeting and help to articulate our perspective on future targeting opportunities.
Surface recommendations based upon thoughtful analysis and insights in order to drive performance
Analyze and map the customer journey to identify touchpoints and opportunities for enhancing the customer experience