Manager, CRM Marketing - Corporate Las Vegas

Tao Group Hospitality•Las Vegas, NV

About The Position

The Manager, CRM Marketing leads guest lifecycle marketing, leveraging data insights to design personalized, automated campaigns that increase visitation, spend, and loyalty across all Tao Group Hospitality venues. This role combines strategic planning, marketing automation, and performance optimization

Requirements

4–7 years in CRM, digital marketing, or loyalty marketing (hospitality or entertainment experience preferred).
Hands-on experience with Marketing Cloud (or equivalent).
Strong understanding of segmentation, journey design, and retention strategies.
Analytical mindset; comfortable reading dashboards and optimizing based on KPIs.
Excellent communication and project management skills.
21+ years of age
Must have strong problem-solving skills
Excellent written and verbal communication skills required
Ability to work under pressure and meet deadlines
Must have good positive energy throughout the day
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs. with or without assistance
Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced, busy, and somewhat stressful environment
Maintain a professional, neat, and well-groomed appearance adhering to Company standards

Nice To Haves

hospitality or entertainment experience preferred

Responsibilities

Develop and execute multi-channel CRM campaigns (email, SMS, mobile push, in-app) using Marketing Cloud.
Own segmentation strategies within Data Cloud — e.g., guest tiers, frequency, spend bands, and behavioral triggers.
Build automated journeys for acquisition, onboarding, retention, and reactivation.
Partner with brand and design teams to create compelling creative briefs.
Monitor campaign performance, A/B test messaging, and optimize for engagement and ROI.
Collaborate with venue teams and hosts to align CRM activity with on-site guest experience.
Manage the CRM calendar for all lines of business: restaurants, nightclubs, dayclubs, and events.
Support loyalty program communications (tier updates, offers, and promotions).
Assist and/ or complete additional tasks as assigned.