Omnichannel Marketing Manager - Corporate (Las Vegas)

Caesars Entertainment•Las Vegas, NV

13d

About The Position

In conjunction with the marketing POD, loyalty, digital and host teams, the Omnichannel Marketing Manager will develop a cohesive marketing strategy and stream of customer communications and offers for digital customers in each state where legal.

Requirements

Must be 21 years of age or older
3+ years of marketing experience; deep understanding of finance and drivers of performance
Bachelor’s in marketing, business, operations management, finance, or related field
Must be able to work flexible hours including evenings, weekends, and holidays as needed.
Must be able to speak, read, write and understand English.
Ability to maintain regular, predictable attendance according to schedule
Fast paced environment, multiple tasks to be handled under time constraint.
Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
Respond to visual and aural cues.
Must have manual dexterity to operate all office equipment.
Must be able to recognize and respond to individuals with questions.
Must be able to maneuver around office and property.
Must be able to work independently.
Attention to detail and must have visual capabilities needed to inspect work upon completion to avoid leaving deficient work.

Responsibilities

Partner with VP Loyalty to make recommendations for the development of digital marketing calendars, reinvestment matrices, and revenue builds across all properties within the Caesars network of casinos and resorts.
Coordinate with other central marketing teams to integrate specific strategies and recommendations.
Work with on-site marketing teams to identify opportunities and ensure accurate execution of marketing strategies on property.
Work with corporate brand team, advertising, and PR to communicate brand messages that strengthen and build relationships with these new or inactive Caesars Rewards customers.
Develop ideas and strategies for Caesars Rewards with a focus on the digital customer and driving value of the loyalty program.
Conduit between digital and brick and mortar to manage and effectively market brick and mortar assets to the new and inactive digital customers.
Partner with VP Loyalty to select and approve external strategic relationships and alliances.
Coordinate with brick and mortar properties on promotions to add digital customers to them
Drive signups and play with current brick and mortar Caesars Reward database to our digital apps
Ensure and disseminate widespread communication to properties on marketing-related programs, changes, or corporate actions as it pertains to programs, promotions, or offers related to driving these customers to our brick and mortar assets.
Optimize marketing through cooperation with support organizations (e.g., Analytics, Property & DM).
Work with other pod leaders to promote collaboration and best practice sharing and meet with pod and digital teams regularly to understand on-site trends and customer feedback.
Review execution of developed marketing activities at property site with support of on-site marketing team.
Attend major events occurring in market and interact with key customers in attendance.
Ensure seamless execution and resolve major issues when they emerge.
Lead an organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
Identify compliance risks and take actions necessary to eliminate or minimize risks.
Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
Create a compliance culture within the organization and foster an environment where employees feel comfortable reporting potential violations or misconduct.