Manager, CRM Database Analyst - Corporate Las Vegas

Tao Group Hospitality•Las Vegas, NV

41d

About The Position

The Manager, CRM Database Analyst will manage and analyze customer data from all Tao Group Hospitality data sources - including but not limited to POS, reservation systems, loyalty, WiFi, and social. This role ensures data quality, integration accuracy, and actionable insights to power segmentation, personalization, and executive reporting.

Requirements

4-6 years in data analysis, CRM operations, or marketing analytics.
Proficient in SQL, Excel, and BI tools (Tableau, Power BI, or equivalent).
Familiarity with Data Clouds, and data lake environments.
Strong understanding of customer data models, ETL/ELT processes, and identity resolution.
Must have strong problem-solving skills
Excellent written and verbal communication skills required
Ability to work under pressure and meet deadlines
Must have good positive energy throughout the day
Must be able to read the computer monitors and print legibly
Must be able to sit and/or stand for extended periods of time
Must be able to move quickly through work and set the pace in the office
Must be able to push and lift up to 25 lbs. with or without assistance
Maintain a professional, neat, and well-groomed appearance adhering to Company standards
Must be effective as part of a team; ability to interact with internal and external customers, managers, and co-workers in a professional, courteous manner
Ability to maintain a high level of confidentiality
Ability to handle a fast-paced, busy, and somewhat stressful environment

Nice To Haves

Experience in hospitality or multi-venue environments a plus.

Responsibilities

Manage ingestion pipelines into Data lake/Cloud and ensure data integrity across systems (MICROS, SevenRooms, UrVenue, OpenTable, etc.).
Create and maintain Golden Records and customer identity resolution logic.
Build dashboards and reports on guest behavior, spend, and engagement.
Partner with Marketing and IT to define and calculate KPIs (LTV, RFM, recency/frequency/spend ratios).
Support campaign targeting by creating and validating audience segments.
Ensure compliance with data privacy and consent management policies.
Collaborate with vendors on integrations and API maintenance.
Provide insights to guide marketing strategy and loyalty design.
Assist and/ or complete additional tasks as assigned.