Manager, Creative Director

Capital One•McLean, VA

36d•$138,100 - $189,200

About The Position

Manager, Creative Director Capital One Brand Creative is looking for an experienced, innovative, strategic creative leader who has managed and led creative teams. Based on your prior experience, this role will focus on site design, brand building and performance marketing on capitalone.com or on brand building and performance marketing across a broad set of channels, including but not limited to email, web, direct mail, paid digital, video, and out of home. You will inspire and drive change while developing and executing world-class, effective creative strategies that elevate and bring our brand to life. You know the formula for developing brand-building, breakthrough creative that drives results. And you’ll keep the team ahead of the curve. What you’ll do Lead and inspire the team to develop strategically-grounded, insight-driven creative. Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies. Empower and inspire full-time associates through coaching, and help them develop in their careers. Collaborate with marketing strategists and internal business clients to understand customer needs, positively influencing marketing strategy and the customer experience. Demonstrate expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively. Demonstrate an understanding of the intended audience; interprets market research and tests results, and uses findings to focus targeted marketing messages. Build and maintain relationships with a network of partner groups (digital, operations, legal, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner. Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities—both for your team and department. Who you are You want to be an EVIDENCE-BASED MARKETER who... As an INDIVIDUAL: Your curiosity is endless. There’s always something else to learn. You’re flexible and not afraid of change—in fact you welcome the challenge. You share your point of view, but seek out what might be missing and listen. You have big ideas and know the best ones are driven by proof, persistence and patience. You’re a storyteller. You simplify the complex and compel your audience to act. You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you. You care—about the work, your team and the customers you serve. As a LEADER: You value authenticity over perfection. You lead with empathy, vulnerability and honesty. You deeply invest in understanding the humans around you. You say what needs to be said and work hard to find the right words. You’re an expert. You also know when you’re not and need to find one. You use all this to make things happen, create amazing work and inspire others. Candidates must provide a portfolio of their creative work for consideration.

Requirements

Bachelor’s degree or military experience
At least 3 years of experience leading creative teams
At least 5 years of experience in Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.)
Candidates must provide a portfolio of their creative work for consideration.

Nice To Haves

Creative portfolio that includes produced work for website design and integrated marketing campaigns.
5+ years of experience as a Creative Director
2+ years of experience directly managing a creative team
2+ years of experience in digital design software (ex. Figma, Adobe XD, etc.)
Experience at a large in-house creative team
Experience working with a Fortune 100 brand
Experience storyboarding, sketching or wireframing CX and UI/UX
Experience with premarket and in market testing tools
Experience leveraging GAI, personalization and optimization tools in creative development and marketing

Responsibilities

Lead and inspire the team to develop strategically-grounded, insight-driven creative.
Manage creative talent (Art Directors, Graphic Designers and Copywriters) including a mix of full-time associates, contractors, and agencies.
Empower and inspire full-time associates through coaching, and help them develop in their careers.
Collaborate with marketing strategists and internal business clients to understand customer needs, positively influencing marketing strategy and the customer experience.
Demonstrate expert knowledge of advertising and marketing trends and translate business intent into creative strategies and executions that market products effectively.
Demonstrate an understanding of the intended audience; interprets market research and tests results, and uses findings to focus targeted marketing messages.
Build and maintain relationships with a network of partner groups (digital, operations, legal, etc.) to anticipate and proactively address obstacles and establish Brand Creative as a strategic thought partner.
Present and influence with a convincing and inspiring style to increase buy-in and open the door for new opportunities—both for your team and department.

Benefits

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

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