Manager, Copy

Holland America Group•Doral, FL

4d•Hybrid

About The Position

One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. We are looking to hire a Manager, Copywriter. This position is for a Manager, Copywriter who is responsible for managing our team of copywriters and delivering copy that creatively communicates key brand pillars and promise for Princess Cruises. This position is our brand storyteller. Candidate will also work with marketing team members, upholding brand guidelines while asking the right questions and turning the answers into copy that resonates with the Princess audience. The Manager, copywriter will be a team player who can take direction from multiple sources, collaborate with designers and ultimately distill complex ideas into approachable and intriguing content. This role requires understanding of messaging hierarchies, where a piece sits in the customer funnel, and what information customers want and need. The person in this role is tasked to deliver great work on tight deadlines and bring a passion for travel into writing that connects our audience with the best destinations in the world. Here’s a summary of what Princess is looking for in a Manager, Copywriter. Is this you?

Requirements

BA degree in English, journalism, marketing or similar.
At least 8-10 years’ experience in agency or in-house marketing department managing a creative team.
Proficient in Microsoft Suite
Competent & confident writing in English with excellent grammar, written and spoken communication skills
Willingness to master and enforce Princess style guide and brand voice
Ability to manage ambiguity and be flexible in solving problems
PORTFOLIO or PORTFOLIO LINK MUST BE INCLUDED WITH RESUME FOR CONSIDERATION
Experience using Adobe Workfront

Responsibilities

Manage our internal team of copywriters and set the tone for our copy within the organization and outside agencies.
Lead creative brainstorms for creative projects
Write compelling copy for digital media (emails, eflyers, social posts, video scripts).
Work with internal designers on print work (direct mail, ads, brochures) that breaks through the clutter.
Must thrive at writing punchy headlines and body copy that paints a picture (and sells a product).
Create copy for sales team supporting our travel advisor's support materials (ads, flyers, emails, banners) that is on brand and also works for various third parties driving sales.
Write keynote presentations for our SVP of Sales.
Write onboard marketing copy material (digital signage, terminal signage, collateral) that conveys the brand voice and enhances the guest experience in a premium tone.
Contribute to casino branding and copy efforts, writing emails and direct mail.